The Impact Academy

Ronald De Keersmaeker is an international public speaker based in Belgium, expert in business strategy, and founder of The Impact Academy. Ronald launched The Impact Academy to help people improve their negotiation, selling and public speaking skills.

This website was commissioned as part of our collaboration with Automated Business System where we provide our Web Design services & Digital Marketing Consultancy. For more information about the Automated Business System, please visit www.InsiderInternetSuccess.com.

theimpactacademy web design peterborough brilliant digital 2

Our Goal

To design a website for Ronald and The Impact Academy, that allows him to showcase his services, position himself as an expert and trustworthy authority in front of his target audience.

Project Requirements

As an online authority and public figure, Ronald had certain requirements that were very specific, including:

  • Build a simple clean website to represent his business
  • Showcase his Public Speaking, Negotiation and Selling courses
  • Increase lead generation by allowing people to easily get in touch with him
  • Build a system that promotes a specific marketing offer, often referred as lead magnet and integrate with their email marketing platform
  • Provide a blog to help the business educate their clients about their services

The Results

Working with Ronald's specifications, we designed and developed a bespoke website, highly optimised for performance and search engines, allowing him to showcase his courses, educate people through his blog, and generate more leads by offering a valuable piece of content, often referred as Lead Magnet, which integrates with an email marketing system.

The website was built in WordPress, allowing Ronald to easily manage his website, and also keep track of all website visitor stats through an integration with Google Analytics, and was submitted to Google for a faster indexing.

Responsive Web Design

Recent studies show that Mobile traffic is responsible for more than 50% percent of internet traffic, and considering Google is now indexing and ranking websites based on their mobile version, now it's more important than ever to have a responsive website. The Impact Academy website is therefore responsive with any device including desktops, laptops, tables and smartphones.

theimpactacademy web design peterborough brilliant digital 3

Disclaimer: Once the website is completed and launched, the client takes ownership of it, which means there might be changes in design, layout and performance which do not reflect our work. 

I have worked on a number of projects in which Alex has built a website for clients. Each website has been received by clients with enthusiasm and praise, without exception. Alex is very intuitive as to every client's individual needs and always produces a professional and perfectly tailored website. His attention to detail and great work ethic means that the goods are delivered on time, every time. Alex really knows his stuff with regards to both web design and digital marketing and I would have no hesitation in recommending his services to any business looking to utilise these services.read more
Deborah Hoult
Deborah Hoult
17:12 07 Sep 17
Alex did an excellent job of tuning my company's web site as well as fixing some long term issues that had been causing us problems. I would have no hesitation in recommending him and his work to others.cost effective, high quality output, very quicklyread more
Jon Pyke
Jon Pyke
11:23 09 Aug 17
Thank you Alex for your work that you have done with our site. Just wanted to write to you and let you know how pleased we are with the work that you have undertaken for us. We have found your support to be valuable, relevant and appreciated to ensure we get the most from our website in providing a service and a point of reference to our customers. Highly recommended & excellent communication.read more
Qas Ali
Qas Ali
16:34 15 Aug 17
I'm so greatful for Alex's web design which was spot on . The important part is not just a good looking website but the experince of making it generate traffic and clients and putting those 2 factors together. The end result is I've got a website I'm passionate about and is giving me a good income that is the prefect balance.read more
Tony Taylor
Tony Taylor
14:51 25 Aug 17
Alex's services and suggestions has been an absolute game changer to my business. He not only offers awesome results and high ROI's but also strategic and powerful marketing campaigns with a solid plan of action. His genuine, generous, intelligent and a great person to work with. Thank you.read more
Sohial Farzam
Sohial Farzam
11:45 18 Jun 17
Having worked as part of a team with Alex for almost a year it's become very clear how talented he is. The websites created by Brilliant Digital not only look fantastic and function brilliantly, they're all unique - tailored exactly to each client's individual needs. Alex is also incredibly good at coaching, and teaching people how to leverage digital marketing in their businesses - I've certainly learned a lot from him myself!read more
Emily Fowler
Emily Fowler
10:37 06 Oct 17
Working with Alex and the Brilliant Digital team has been phenomenal. I have learnt a lot about what works best to improve both my website and be effective at marketing it. There were some simple but essential things that I had not realised I was doing incorrectly. Now with those changes in place my business is becoming more widely known and my brands more easily recognised. I'm really grateful to the team for that. Thanks again.read more
Norva Semoy Abiona The Wise Wife
Norva Semoy Abiona The Wise Wife
11:35 18 Oct 17
Alex has been an absolute pleasure to work with! He has helped me with my websites' maintenance, emails, hosting and migration, Facebook marketing. Extremely digitally savvy, Alex in on top of all the tasks, which means I never ever have to chase him, if anything sometimes I have to keep up as he is super fast and efficient. I love working with him and would highly recommend him!!read more
Kristina Schapova
Kristina Schapova
01:05 01 Nov 17
Brilliant Digital built our website in October 2017 and dealing with Alex has been brilliant from start to finish. He is incredibly knowledgeable and very easy to work with. We had a very specific brief, but Alex put his own spin on it and we are delighted with the results. I would highly recommend and we will definitely be sending him more work.read more
Head2Web
Head2Web
16:05 07 Nov 17
As a business our website is extremely important to us, as this is where we get most of our enquiries. Alex provided an outstanding service giving lots of technical advise and guidance. I would highly recommend Brilliant Digital for any website work.read more
Luke Willcock
Luke Willcock
12:47 22 Mar 18
I would thoroughly recommend Alex at Brilliant Digital to help you or your company design and build a new website. He is very technical and helps you break down any issues you have so that you can understand what and where you are going wrong and suggests ways to improve. He could provide an outstanding and professional presentation and his knowledge in the field helps you answer all questions you may have.read more
Tom Hall
Tom Hall
08:58 23 Mar 18
A very professional approach, Alex is a knowledgeable guy and obviously knows what he’s doing. I’m looking forward to my next visit to Brilliant Digital soon.read more
Alvaro Palmieri
Alvaro Palmieri
12:48 27 Mar 18
It was a pleasure to do a business with Alex. Very happy with the service he provided. I would highly recommend him to anyone.read more
AL Timber
AL Timber
22:33 06 Apr 18
My name is Sarah, the practice manager for Dr Friedmann at the Harley Street Dermatology Clinic. We have worked with Alex over the past year and have found him to be extremely knowledgeable in his field, professional and trustworthy. I am very grateful for his advice and wouldn't hesitate to recommend him and Brilliant Digital to others.read more
Adam Friedmann
Adam Friedmann
12:47 10 Apr 18
Hi Alex I would just like to thank you for your professional friendly advice and help today I would highly recommend your services to anybody who is thinking of having a new website built or updated your service is first class and your skill levels are the Rolls Royce of website design in this business thanks againread more
Robert Pendal
Robert Pendal
21:43 20 Apr 18
Alex designed the International Swimming Academy website and provides a quick and reliable ongoing website support. Anything we ask him to do, he does exactly as we ask (if it's possible!) or guides us to the best solution to make our ideas possible another way. I'd definitely recommend Brilliant Digital.read more
Heather Orihuela Suarez
Heather Orihuela Suarez
20:17 22 Apr 18

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