The Impact Academy

Ronald De Keersmaeker is an international public speaker based in Belgium, expert in business strategy, and founder of The Impact Academy. Ronald launched The Impact Academy to help people improve their negotiation, selling and public speaking skills.

This website was commissioned as part of our collaboration with Automated Business System where we provide our Web Design services & Digital Marketing Consultancy. For more information about the Automated Business System, please visit

theimpactacademy web design peterborough brilliant digital 2

Our Goal

To design a website for Ronald and The Impact Academy, that allows him to showcase his services, position himself as an expert and trustworthy authority in front of his target audience.

Project Requirements

As an online authority and public figure, Ronald had certain requirements that were very specific, including:

  • Build a simple clean website to represent his business
  • Showcase his Public Speaking, Negotiation and Selling courses
  • Increase lead generation by allowing people to easily get in touch with him
  • Build a system that promotes a specific marketing offer, often referred as lead magnet and integrate with their email marketing platform
  • Provide a blog to help the business educate their clients about their services

The Results

Working with Ronald’s specifications, we designed and developed a bespoke website, highly optimised for performance and search engines, allowing him to showcase his courses, educate people through his blog, and generate more leads by offering a valuable piece of content, often referred as Lead Magnet, which integrates with an email marketing system.

The website was built in WordPress, allowing Ronald to easily manage his website, and also keep track of all website visitor stats through an integration with Google Analytics, and was submitted to Google for a faster indexing.

Responsive Web Design

Recent studies show that Mobile traffic is responsible for more than 50% percent of internet traffic, and considering Google is now indexing and ranking websites based on their mobile version, now it’s more important than ever to have a responsive website. The Impact Academy website is therefore responsive with any device including desktops, laptops, tables and smartphones.

theimpactacademy web design peterborough brilliant digital 3

Disclaimer: Once the website is completed and launched, the client takes ownership of it, which means there might be changes in design, layout and performance which do not reflect our work. 

What our clients have to say

I would like to thank you in writing for your delivery of my new website. I always thought that my old website was ok, it did what it needed to do.
However what you have given me is a modern, slick easy to navigate website that oozes quality and professionalism. I would hope that this comes across to potential customers and hints at the service that they can expect from ourselves.
Quality leads are already starting to trickle through and I am receiving great feedback from customers and colleagues about its design.
Thank you for your patience in working with me, and for your insistence on attention to detail to ensure the finish product was just right.

I will of course be shouting about your services to my customers from here on in and look forward to continuing to work with you in the months ahead.
Brilliant digital Martin Scarth review
Martin Scarth
MDS Electrical, Peterborough
We’ve been so impressed with the service we’ve received. They were easy to communicate with,extremely patient with our needs and throughout the process kept us informed of progress, offering advice, and always responsive to any questions we had. We are delighted with their work and would highly recommend the company. Couldn’t be happier with our new website.
Brilliant Digital Michele Nocera allbright property maintenance review
Michele Nocera
Allbright Property Maintenance, Peterborough
Brilliant Digital did a fantastic job of creating my website. They asked great questions, listened carefully to my requirements and delivered a first class product. I’d absolutely recommend Brilliant Digital.
Brilliant digital Bev Floresco training review
Bev Thorogood
Floresco Training, Peterborough
I would not hesitate to recommend Brilliant Digital to friends, colleagues and clients. The great thing about Alex is his remarkable patience expertise in helping an old dinosaur get to grips with digital marketing.
Brilliant Digital John Hawkins review
John Hawkins
Bowater Price plc, Ramsey
The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous. Do not look any further than Brilliant Digital for your web design or digital marketing needs.
Brilliant Digital Natalie Goodson Robert J. Goodson Ltd review
Natalie Goodson
Robert J. Goodson Ltd, Peterborough
Our new charity website looks superb. Thanks very much indeed. That’s a lot of hard work to get it to such a high standard. You are stars! 🙂

Alex and his team worked diligently and very professionally to create our new website, on time and on budget. Fantastic tech and project management.

Alex launched the new site with minimal downtime and we are performing even better in Google.
It’s been a month now since we went live and everything works really well, the site is fast, secure and the platform is very solid. I’ve managed over 40 website projects and Alex has just delivered the best yet.

Brilliant digital Paul Hugh review
Paul Hugh
The Disability Resource Centre, Dunstable

Are you looking for help with your web design project?

Get in touch today to see how we can help.