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Simon Jackson
Introduction
Hairy Dogs, a dedicated provider of premium dog grooming services and ethically sourced pet products, approached us to create a brand-new Shopify website. With their focus on dogs’ wellness, inside and out, they needed a modern, visually stunning platform to reflect their passion for personalised care and high-quality products. Their existing Shopify website no longer met their needs, and they sought a solution to better represent their brand and engage their customers.
Mockup
Before development, we created a detailed mockup to visualise the site’s structure, flow, and overall aesthetic. This step allowed us to align with the Hairy Dogs team on a design that felt vibrant, professional, and full of personality—just like their brand. The mockup covered key areas including the homepage, grooming services, and product pages, with a focus on smooth navigation and visual storytelling. This collaborative process ensured the design met both functional needs and emotional appeal before moving into the Shopify build.
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Website Design
Our team started by crafting a bespoke design in Figma, capturing Hairy Dogs’ commitment to professionalism and care. The design seamlessly integrated clean layouts, vibrant visuals, and user-centric navigation to highlight their grooming services and ethically sourced product range. With a focus on user engagement, we ensured that every element of the design reflected their mission to prioritise dogs’ health and happiness.
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Development on Shopify
Once the design was finalised, we brought the vision to life by developing a premium Shopify website. The platform’s robust e-commerce capabilities allowed us to create a fully responsive, sleek, and interactive online store. Smooth animations and intuitive navigation ensured a seamless user experience, while optimised product pages and service descriptions made it easy for customers to explore and purchase.
Conclusion
Our collaboration with Hairy Dogs resulted in a beautiful, dynamic Shopify website that perfectly aligns with their mission to prioritise dogs’ wellbeing. The new platform enhances their online presence and provides a seamless experience for their customers, setting them up for continued growth and success in their industry.
Before and After
What wasn’t working before:
- Generic layout with limited brand identity
- Uninspired visuals and lack of personality
- Poor structure made browsing unintuitive
- Weak product categorisation and filtering
- No real storytelling or emotional connection
- Didn’t reflect the quality of products or services offered
What we improved:
- Premium, custom Shopify design with strong visual branding
- Bold hero section and consistent aesthetic throughout
- Clear navigation with product filtering by protein and health benefit
- Enhanced storytelling to highlight grooming and ethical sourcing
- Dynamic product displays and curated collections
- Fully responsive, engaging experience across all devices
Conclusion
Our collaboration with Hairy Dogs resulted in a beautiful, dynamic Shopify website that perfectly aligns with their mission to prioritise dogs’ wellbeing. The new platform enhances their online presence and provides a seamless experience for their customers, setting them up for continued growth and success in their industry.
Before
After
Before
After
