Benefits of using Google Ads
There are many benefits of using our Google Ads management services, including:
Search Network Ads
The first type of Google Ads campaign is Search Network Ads. These ads appear on the google search engine results pages (SERPs) when someone types in a relevant keyword or phrase.
For example, if you’re a plumber in Peterborough and someone searches for “plumbers in Peterborough”, your ad could appear on the SERP.
Google Display Ads
The second type of Google Ads campaign is Google Display Ads. These ads appear on websites that are part of the Google Display Network (GDN).
For example, if you’re a travel agent in Peterborough and someone is reading an article about travel on a website that’s part of the GDN, your ad could appear on that website.
Google Shopping Ads
The third type of Google Ads campaign is Google Shopping Ads. These ads appear on the SERP when someone searches for a product that you sell.
For example, if you own an eCommerce store and someone searches for your product, your ad could appear on the SERP.
Remarketing Ads
The fourth type of Google Ads campaign is Remarketing Ads. These ads appear to people who have visited your website before.
For example, if someone visits your website but doesn’t make a purchase, you could show them a Remarketing ad the next time they’re on the internet.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.