An oil-tank removal and environmental waste contractor. £127,000 of ad spend managed, and a steady 40 to 50 enquiries every month, six years on.
More leads from
every pound you spend.
We are a UK Google Ads agency for businesses that want enquiries, not just clicks. You own your account, there is no long contract, and we will show you where your budget is leaking before you pay us a penny.
Most Google Ads campaigns
spend more than they earn.
Running Google Ads is simple. Running them well is not.
Most campaigns leak budget in ways that are invisible unless you know what to look for: keywords that are too broad, no negative keyword lists to filter out irrelevant traffic, bids that are too aggressive on terms that never convert. The ads get clicks. The phone stays quiet.
The other common problem is tracking. Without proper conversion tracking, there is no way to know which keywords, which ads, or which audiences are actually generating enquiries. So the budget keeps running, and nobody is making decisions from real data.
If your Google Ads spend is not producing the enquiries your business needs, the campaign almost certainly has problems that can be found and fixed. That is exactly what we do.
Campaign Audit
Common issues found
Keywords too broad
Budget wasted on irrelevant clicks
No negative keywords
Ads shown to the wrong audience
No conversion tracking
No data to make smart decisions
Bids not optimised
Paying too much per click
Weak landing pages
Clicks arrive but never convert
Poor location targeting
Budget spent outside your service area
Result without expert management
Budget wasted
Real clients.
Real results.
We would rather show you than tell you. A few results from accounts we run day to day, anonymised but real.
An acupuncture and Chinese medicine practitioner running his own clinic, and a client of ours for six years and counting.
A garden-building e-commerce brand. £39,000 in tracked sales from under £10,000 of spend. And that only counts the sales we can track.
Real Brilliant Digital clients. Figures cover the campaigns we built and run and are accurate as of July 2026. Individual results vary.
Everything your campaign
needs to perform.
Google Ads management is not a one-time job. Here is everything we handle.
Keyword Research
Finding the exact searches your customers use when they are ready to buy, so your budget only chases people who will convert.
Campaign Setup
Built with the right structure and the right campaign type for your goal, whether that is Search, Shopping, Display or Remarketing, so nothing is set up to waste money.
Ad Copywriting
Ads written to earn the click from the right people and quietly put off the wrong ones, so you pay for clicks worth having.
Negative Keywords
Filtering out the searches that will never become customers. The single most ignored job in Google Ads, and where most budget leaks.
Conversion Tracking
Tracking set up properly, so you see exactly what your money produced: calls, form fills and sales, not vanity clicks.
Campaign Monitoring
Performance watched closely, so problems are caught in days and opportunities are not missed.
Ongoing Optimisation
Bids, budgets and keywords refined month after month, so the account keeps improving instead of drifting.
Monthly Reporting
Clear, jargon-free reporting every month, so you always know where your budget went and what it produced.
Supercharged by AI.
Directed by people.
AI hasn't replaced how we work, it has supercharged it. We were always doing the research, the testing and the optimising. Now we can go far deeper, and that shows up in your results.
AI is a tool in our hands, not a replacement for us. The strategy, the decisions and the work on your account all stay with a real team that knows your business. You are hiring people who use every modern advantage, not a robot running your account.
Sharper insight across the whole account
A smarter strategy, and faster moves when the numbers shift.
Better, more persuasive ads
More of the right people click, less on the wrong ones.
Deeper keyword research
Tighter targeting on searches that actually convert.
More of the wasted searches caught
Less budget wasted on clicks that never buy.
Real landing-page insight, not guesswork
More of those clicks become enquiries.
It all adds up to a budget that works harder, every month. Most providers still don't work this way.
Your ads are only as good as
the page they land on.
You can run the sharpest campaign in your industry, but if the click lands on a slow, cluttered or unconvincing page, the money is gone. The waste happens after the click, not in the ad.
And this is not just our opinion. Your Google Ads account already grades the page your ad lands on. When a weak page is dragging your results down, Google itself flags it, right there in your account, before we say a word.
Then we go further. We run the page through an independent, AI-driven test that reads the design, the copy and the structure, and shows exactly where visitors are being lost. It is not a matter of taste or opinion. The data does the talking.
And here is the part worth knowing: the more enquiries your budget brings in, the longer you stay with us. Your results are our results, which is exactly the incentive you want the people running your ads to have.
The headline that earns the click
A tightly targeted ad brings the right visitor to your door.
Agency-grade Google Ads,
without the agency price.
We are a small team by choice. You always deal with us directly, we care about results over volume, and because we carry none of the overheads of a big agency, you get agency-level management at a fraction of the price.
Doing it yourself eats time you probably do not have, and a typical agency charges more than it should. We sit in between on purpose: agency-grade management, at a fair price, with nothing locking you in.
Ongoing management,
not a one-off setup.
Getting Google Ads right is a process, not a project. Here is how a Brilliant Digital campaign works from day one.
Free Consultation
We start with a conversation about your business, your goals, and your current situation. No obligation, no sales pressure. Just a straight conversation about what is possible.
Account Audit or Setup
If you already have a Google Ads account, we audit it: identifying what is working, what is wasting budget, and what needs to change. Starting from scratch? We build the account correctly from the ground up.
Campaign Launch
Campaigns go live once everything is in place. Keywords researched, ads written, conversion tracking installed, and bids configured for your budget and goals.
Monitoring and Optimisation
Every month we review performance, adjust bids, test new ad variations, refine keyword lists, and act on whatever the data is telling us. Good campaigns get better every month.
Reporting
A clear monthly report lands in your inbox. What was spent, what it produced, and what we are focused on next. No jargon, no fluff.
Monthly Call
We run through the report together on a short call, cover what the numbers mean for your business, and agree what we are focusing on in the coming month. You are always in the loop.
Continuous improvement, not a one-off setup
Questions worth
asking us.
01How much does Google Ads management cost?
Our management fee starts from £250 + VAT per month, depending on your ad spend and how complex your account is. It is separate from the budget that goes to Google, there is no long contract, and we are clear about both numbers from the first conversation, so there are no surprises.
02How much should I spend on Google Ads?
There is no minimum we impose. For most small local businesses, somewhere between £500 and £1,000 a month is a realistic starting point, enough to gather real data and see results. That budget is separate from our fee and stays in your own account. We will give you an honest view of what your market actually needs before you commit.
03What's included in the monthly fee?
Your fee covers the full running of your campaigns: keyword research, ad writing, conversion tracking, negative keywords, ongoing optimisation and clear monthly reporting. It does not include the ad budget itself, which is your money paid to Google, or landing page work, which is a separate piece of work, priced on its own.
04I tried Google Ads before and wasted money. What would be different?
Wasted spend almost always comes down to a few fixable issues: keywords that are too broad, no negative keywords, tracking that was never set up, and a campaign left to run on its own. We find those leaks, close them, and keep closing them as new ones appear. That ongoing work is the difference.
05Do I need a website or an existing account, and can you handle the landing page?
No. We can build a new Google Ads account from scratch or take over one you already have. You do need somewhere for your ads to send people, and this is where being a web design agency helps: if your landing page is not up to the job, we can build or improve it. That is a separate piece of work, priced on its own, but having your ads and your page from one team is an edge most providers cannot offer.
06Do you actually use AI to run my ads?
No, a real person runs your account. We use AI as a tool to do more with your budget: sifting thousands of search terms, sharpening ads and testing landing pages, deeper and faster than anyone could by hand. But every decision, and every change to your account, is still made by a person, not a robot.
07How soon will I see results, and how will I know it's working?
Google Ads can start driving traffic within days of going live, though the first few weeks are mostly learning, with performance usually settling and improving from month two. You will know exactly how it is working: every account has proper conversion tracking, so we report on what your spend actually produced, calls, enquiries and sales, in a clear monthly report and a regular call.
08Am I locked in, and do I own my account?
No lock-in, and yes, the account is yours. We work on a rolling monthly basis with no long contracts, so you stay because the account is performing, not because you are trapped. The account, its data and its history are always in your name, so if we ever part ways, you keep everything.
09Do you guarantee results?
No, and you should be wary of anyone who does. Too much depends on your market, your budget and your offer for any honest agency to promise a specific return. What we can promise is method: proper setup, real tracking, and constant optimisation that makes every pound work as hard as it can.
10Where are you based, and do you manage accounts outside your area?
We're based in Bourne, Lincolnshire, and work closely with businesses across the region, including Bourne, Stamford, Market Deeping, Spalding, Peterborough, Sleaford, Boston, Grantham and Oakham. Google Ads is managed entirely online, so we work with businesses anywhere in the UK.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
Ready to get more from
Google Ads?
Whether you already run Google Ads or you are starting from scratch, get a free, no-obligation review. If you advertise now, we will show you exactly where your budget is going and what we would change. If you are new to it, we will show you what it takes to do it properly.