More leads from
every pound you spend.
We manage Google Ads campaigns for UK businesses. Whether you are starting from scratch or want better results from an existing campaign, we handle everything from keyword research to monthly reporting.
Most Google Ads campaigns
spend more than they earn.
Running Google Ads is simple. Running them well is not.
Most campaigns leak budget in ways that are invisible unless you know what to look for: keywords that are too broad, no negative keyword lists to filter out irrelevant traffic, bids that are too aggressive on terms that never convert. The ads get clicks. The phone stays quiet.
The other common problem is tracking. Without proper conversion tracking, there is no way to know which keywords, which ads, or which audiences are actually generating enquiries. So the budget keeps running, and nobody is making decisions from real data.
If your Google Ads spend is not producing the enquiries your business needs, the campaign almost certainly has problems that can be found and fixed. That is exactly what we do.
Campaign Audit
Common issues found
Keywords too broad
Budget wasted on irrelevant clicks
No negative keywords
Ads shown to the wrong audience
No conversion tracking
No data to make smart decisions
Bids not optimised
Paying too much per click
Weak landing pages
Clicks arrive but never convert
Poor location targeting
Budget spent outside your service area
Result without expert management
Budget wasted
Everything your campaign
needs to perform.
Google Ads management is not a one-time job. Here is everything we handle.
Keyword Research
Finding the exact search terms your customers use when they are ready to buy.
Campaign Setup
Building campaigns with the right structure from the start, so there are no costly mistakes to undo later.
Ad Copywriting
Writing ads that earn the click, set accurate expectations, and get your phone ringing.
Negative Keywords
Filtering out searches that will never convert and stopping your budget going to waste.
Conversion Tracking
Installing the tracking that tells us exactly what each click produces: calls, form fills, sales.
Campaign Monitoring
Watching performance daily so problems are caught early and opportunities are not missed.
Ongoing Optimisation
Adjusting bids, testing ads, and refining targeting month after month to keep improving results.
Monthly Reporting
Clear, jargon-free reports every month so you always know where your budget is going and what it is producing.
The right campaign
for your goal.
Different goals need different campaigns. We match the right format to what your business is trying to achieve.
Search Ads
Reach customers at the exact moment they are searching for what you offer.
Search ads appear at the top of Google when someone types in a relevant keyword. This is the highest-intent advertising available: you are reaching people who are actively looking for your service, right now.
Display Ads
Build awareness across millions of websites, apps, and YouTube.
Display ads place your brand in front of potential customers as they browse the web. Ideal for building visibility, reaching new audiences, and keeping your business front of mind.
Shopping Ads
Show your products directly in search results, complete with price and image.
Shopping campaigns are built for e-commerce businesses. When someone searches for a product you sell, your listing appears at the top of the page with a photo, title, and price, making it easy to stand out before they even click.
Remarketing Ads
Re-engage visitors who have already shown interest in your business.
Most people do not convert on their first visit. Remarketing keeps your brand visible to people who have been to your website, giving you a second, third, and fourth chance to turn interest into a lead.
The numbers
speak for themselves.
Here is the scale of what you are working with.
Wherever your customers are in the UK, they are searching on Google. Your audience is already there.
Businesses earn an average of £2 for every £1 spent on Google Ads. Managed correctly, it pays for itself.
Google is the world's largest search engine by a significant distance. There is no bigger audience to put your business in front of.
Unlike social media, Google puts you in front of people actively searching for what you sell. The intent to buy is already there.
Ongoing management,
not a one-off setup.
Getting Google Ads right is a process, not a project. Here is how a Brilliant Digital campaign works from day one.
Free Consultation
We start with a conversation about your business, your goals, and your current situation. No obligation, no sales pressure. Just a straight conversation about what is possible.
Account Audit or Setup
If you already have a Google Ads account, we audit it: identifying what is working, what is wasting budget, and what needs to change. Starting from scratch? We build the account correctly from the ground up.
Campaign Launch
Campaigns go live once everything is in place. Keywords researched, ads written, conversion tracking installed, and bids configured for your budget and goals.
Monitoring and Optimisation
Every month we review performance, adjust bids, test new ad variations, refine keyword lists, and act on whatever the data is telling us. Good campaigns get better every month.
Reporting
A clear monthly report lands in your inbox. What was spent, what it produced, and what we are focused on next. No jargon, no fluff.
Monthly Call
We run through the report together on a short call, cover what the numbers mean for your business, and agree what we are focusing on in the coming month. You are always in the loop.
Repeats every month for the lifetime of your campaign.
Questions you
probably have.
01 What is PPC?
PPC stands for pay-per-click, which is the pricing model behind Google Ads. You only pay when someone clicks on your ad, not when it is shown. This makes it a cost-controlled form of advertising: your budget goes towards real interactions with real people, not just impressions.
02 How much does Google Ads management cost?
Our fees vary depending on the size and complexity of your campaigns. We are transparent about pricing from the first conversation, so there are no surprises. Get in touch and we will give you a clear figure based on what you actually need.
03 Do I need an existing Google Ads account?
No. We can build and set up a brand new account from scratch, or take over the management of an existing one. Either way, the account always remains yours.
04 How long before I start seeing results?
Unlike SEO, which takes months to build momentum, Google Ads can start generating traffic within days of launch. That said, the first month is often about learning: refining keywords, improving ad quality, and gathering the data needed to optimise effectively. Results tend to improve consistently from month two onwards.
05 How will I know if it is working?
Every campaign we manage includes conversion tracking setup. This means we can report on exactly what your spend is producing: phone calls, form submissions, and online sales. You will always know where your budget is going and what it is generating.
06 Do you work with businesses outside the UK?
Yes. Most of our clients are UK-based, but we manage campaigns for businesses further afield too. Google Ads works anywhere Google does.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
Ready to grow?
Let's talk.
Whether you have a campaign that is not delivering or you are starting from scratch, tell us about your business and we will get back to you within one working day.