Why Google Ads is Beneficial for Your Business Goals
There are many benefits of using our Google Ads management services, including:
If you wish to explore more about our Google Ads management in Grantham, please feel free to contact us today. We would be delighted to address any queries you might have.
Search Network Ads
The main type of Google Ads campaign that is preferred by most internet businesses is called Search Network Ads. These adverts appear on Google’s search results pages (SERPs) when a relevant keyword or phrase is inputted into search engines.
For example, if you run a florist shop in Grantham and someone searches for ‘florist in Grantham’ on a search engine, your advertisement has the possibility to be displayed on the SERP.
Google Display Ads
The second type of Google Ads campaign is referred to as Google Display Ads. These adverts, whether visual or in text form, are showcased on websites that advertise and are part of the Google Display Network (GDN).
For instance, if you run a catering service in Grantham and a user is perusing an article about event planning on a website within the GDN, your advertisement has the potential to be featured on the top landing page or pages of that site.
Google Shopping Ads
The third category of Google Ads campaign is Google Shopping Ads. These advertisements are displayed on the search engine results page (SERP) when someone is searching for a product available in your inventory.
For example, if you run a toy shop in Grantham and utilise paid adverts, when a prospective customer searches for a product you provide, there’s a chance your advert may appear on the SERP.
Remarketing Ads
The fourth variety of Google Ads campaign is Remarketing Ads. These advertisements, whether visual or in text format, are presented to individuals on certain websites who have previously visited your web pages.
For instance, if a visitor browses your pet supply store in Grantham but doesn’t finalise a purchase, a Remarketing Ad could potentially be displayed to them during their subsequent online activities.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services in Grantham, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
We have over 100 reviews on Google, so rest assured, you’ll be in good hands.
