Client since 20192,776enquiries generated
An oil-tank removal and environmental waste contractor. £127,000 of ad spend managed, and a steady 40 to 50 enquiries every month, six years on.
Google Ads Agency · Boston, Lincolnshire
Google Ads management in Boston,
that brings in real enquiries.
We are a Lincolnshire Google Ads agency for Boston businesses that want enquiries, not just clicks. You own your account, there is no long contract, and we will show you where your budget is leaking before you pay us a penny.
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Your local Google Ads team
Google Ads for Boston,
run the right way.
Boston is a market town at the heart of the Lincolnshire Fens, with a business base built on agriculture, food, trade and the shops and services that keep the town going. What they need from Google Ads is the same: campaigns that attract the right customers without wasting money on the wrong ones. We are a Google Ads agency based in Bourne, around forty minutes away, managing accounts for businesses across Lincolnshire who want campaigns that perform consistently.
You deal directly with us. Our team is small, so there are no account managers, no administration layers, and no lag between raising a question and getting a meaningful answer. When something changes in your campaign, you hear it from the person who made the change.
We manage every campaign in-house: keyword research, ad copywriting, conversion tracking, bid management and monthly reporting. No outsourcing, no freelancers. A Bourne-based team running your Boston campaign from start to finish.
The problem
Clicks in,
but no enquiries out?
Businesses in Boston running Google Ads often share the same experience. The campaign runs, the budget is spent, the clicks show up in the reports. But the enquiries that level of spend should produce do not arrive at the same rate. Something between the search and the sale is not working.
The most common issues are consistent: keyword targeting too broad, so ads appear for searches unrelated to the business; no negative keyword list to filter out irrelevant traffic; and no conversion tracking to identify which search terms are generating real customer contact and which are simply costing money every month.
The businesses that get the most from Google Ads treat it as a managed process: regular keyword reviews, ongoing ad testing, and monthly analysis of what is producing results and what is not. That is the only way to see consistent improvement, and it is how every account we manage is run.
Campaign Audit
Common issues found
Keywords too broad
Budget wasted on irrelevant clicks
No negative keywords
Ads shown to the wrong audience
No conversion tracking
No data to make smart decisions
Bids not optimised
Paying too much per click
Weak landing pages
Clicks arrive but never convert
Poor location targeting
Budget spent outside your service area
Result without expert management
Budget wasted
The proof
Real clients.
Real results.
We would rather show you than tell you. A few results from accounts we run day to day, anonymised but real.
Client since 20201,996enquiries
An acupuncture and Chinese medicine practitioner running his own clinic, and a client of ours for six years and counting.
First year4.2xreturn on ad spend
A garden-building e-commerce brand. £39,000 in tracked sales from under £10,000 of spend. And that only counts the sales we can track.
Real Brilliant Digital clients. Figures cover the campaigns we built and run and are accurate as of July 2026. Individual results vary.
What's Included
Everything your campaign
needs to perform.
Google Ads management is not a one-time job. Here is everything we handle.
Keyword Research
Finding the exact searches your customers use when they are ready to buy, so your budget only chases people who will convert.
Campaign Setup
Built with the right structure and the right campaign type for your goal, whether that is Search, Shopping, Display or Remarketing, so nothing is set up to waste money.
Ad Copywriting
Ads written to earn the click from the right people and quietly put off the wrong ones, so you pay for clicks worth having.
Negative Keywords
Filtering out the searches that will never become customers. The single most ignored job in Google Ads, and where most budget leaks.
Conversion Tracking
Tracking set up properly, so you see exactly what your money produced: calls, form fills and sales, not vanity clicks.
Campaign Monitoring
Performance watched closely, so problems are caught in days and opportunities are not missed.
Ongoing Optimisation
Bids, budgets and keywords refined month after month, so the account keeps improving instead of drifting.
Monthly Reporting
Clear, jargon-free reporting every month, so you always know where your budget went and what it produced.
How we work
Supercharged by AI.
Directed by people.
AI hasn't replaced how we work, it has supercharged it. We were always doing the research, the testing and the optimising. Now we can go far deeper, and that shows up in your results.
AI is a tool in our hands, not a replacement for us. The strategy, the decisions and the work on your account all stay with a real team that knows your business. You are hiring people who use every modern advantage, not a robot running your account.
What AI sharpensWhat it means for you
Sharper insight across the whole account
A smarter strategy, and faster moves when the numbers shift.
Better, more persuasive ads
More of the right people click, less on the wrong ones.
Deeper keyword research
Tighter targeting on searches that actually convert.
More of the wasted searches caught
Less budget wasted on clicks that never buy.
Real landing-page insight, not guesswork
More of those clicks become enquiries.
It all adds up to a budget that works harder, every month. Most providers still don't work this way.
Landing page optimisation
Your ads are only as good as
the page they land on.
You can run the sharpest campaign in your industry, but if the click lands on a slow, cluttered or unconvincing page, the money is gone. The waste happens after the click, not in the ad.
And this is not just our opinion. Your Google Ads account already grades the page your ad lands on. When a weak page is dragging your results down, Google itself flags it, right there in your account, before we say a word.
Then we go further. We run the page through an independent, AI-driven test that reads the design, the copy and the structure, and shows exactly where visitors are being lost. It is not a matter of taste or opinion. The data does the talking.
And here is the part worth knowing: the more enquiries your budget brings in, the longer you stay with us. Your results are our results, which is exactly the incentive you want the people running your ads to have.
SPONSOREDyourbusiness.co.uk
The headline that earns the click
A tightly targeted ad brings the right visitor to your door.
Built to convert
Enquire now
★★★★★
★★★★★
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Why work with us
Agency-grade Google Ads,
without the agency price.
We are a small team by choice. You always deal with us directly, we care about results over volume, and because we carry none of the overheads of a big agency, you get agency-level management at a fraction of the price.
Doing it yourself
★ Done properlyBrilliant Digital
Typical agency
The company behind it
Price
Free, your time
Competitive, low overheads
Often more
Experience
Learning as you go
10+ yrs, ads + marketing
Established
Reliability
All on you
Accountable, always reachable
Reliable
Track record
Unproven
180+ five-star reviews
Varies widely
Who you deal with
Just you
Always us, directly
Often account managers
What you actually get
Strategy and researchWho you are targeting, what a customer is worth and which searches are worth paying for, decided before a penny is spent.
Rarely a plan
Done properly
Usually
Conversion trackingTracking that shows what your spend actually produced: calls, enquiries and sales. Surprisingly, not every agency sets it up.
Tricky to set up
Set up properly
Not always
Ongoing optimisationSearch-term mining, negative keywords, bid and budget changes and account structure, reviewed continually rather than left to drift after launch.
When you have time
Every account, continually
Usually
Landing page optimisationThe page your ad lands on decides whether a click becomes an enquiry. As a web design agency we can improve it, as a separate piece of work. Most Google Ads agencies do not.
Down to you
In-house
Occasionally
Supercharged by AIWe use AI to sharpen ads, sift thousands of search terms and test landing pages, so your budget works harder. Most providers are not there yet.
Not really
As standard
Rarely yet
Transparent reportingClear reporting in plain English showing what your budget produced, not a jargon dashboard that says nothing.
Your own data
Plain English
Jargon dashboard
No long contractsStay because it works, not because a contract traps you.
None
No lock-in
Often tied in
You own the accountThe account, its data and history stay yours, so you are never held hostage if you leave.
Always
Always yours
Sometimes withheld
The company behind it
Price
Doing it yourselfFree, your time
Brilliant DigitalCompetitive, low overheads
Typical agencyOften more
Experience
Doing it yourselfLearning as you go
Brilliant Digital10+ yrs, ads + marketing
Typical agencyEstablished
Reliability
Doing it yourselfAll on you
Brilliant DigitalAccountable, always reachable
Typical agencyReliable
Track record
Doing it yourselfUnproven
Brilliant Digital180+ five-star reviews
Typical agencyVaries widely
Who you deal with
Doing it yourselfJust you
Brilliant DigitalAlways us, directly
Typical agencyOften account managers
What you actually get
Strategy and research
Doing it yourselfRarely a plan
Brilliant DigitalDone properly
Typical agencyUsually
Conversion tracking
Doing it yourselfTricky to set up
Brilliant DigitalSet up properly
Typical agencyNot always
Ongoing optimisation
Doing it yourselfWhen you have time
Brilliant DigitalEvery account, continually
Typical agencyUsually
Landing page optimisation
Doing it yourselfDown to you
Brilliant DigitalIn-house
Typical agencyOccasionally
Supercharged by AI
Doing it yourselfNot really
Brilliant DigitalAs standard
Typical agencyRarely yet
Transparent reporting
Doing it yourselfYour own data
Brilliant DigitalPlain English
Typical agencyJargon dashboard
No long contracts
Doing it yourselfNone
Brilliant DigitalNo lock-in
Typical agencyOften tied in
You own the account
Doing it yourselfAlways
Brilliant DigitalAlways yours
Typical agencySometimes withheld
Doing it yourself eats time you probably do not have, and a typical agency charges more than it should. We sit in between on purpose: agency-grade management, at a fair price, with nothing locking you in.
How It Works
Ongoing management,
not a one-off setup.
Getting Google Ads right is a process, not a project. Here is how a Brilliant Digital campaign works from day one.
Getting Started
01
Free Consultation
It starts with a straightforward conversation about your business, your goals and your current situation, with no obligation and no hard sell, just an honest view of what is possible.
02
Account Audit or Setup
Already running ads? We audit the account to identify what is working, what is wasting money and what needs to change. Starting fresh? We set it up correctly from the outset.
03
Campaign Launch
With everything prepared, the campaign goes live: keywords researched, ads written, conversion tracking in place and bids configured around your budget and goals.
Month by Month
04
Monitoring and Optimisation
Each month we assess performance, adjust bids, test new ad variations and refine the keywords, acting on the data so the account keeps improving over time.
05
Reporting
A plain monthly report comes to you: what was spent, what it brought in and what we are prioritising next, with no jargon to wade through.
06
Monthly Call
A short call each month covers the report, what the numbers mean for your business and the focus for the month ahead, so you are always in the picture.
Continuous improvement, not a one-off setup
Common questions
Google Ads questions,
answered honestly.
01How much does Google Ads management cost in Boston?
Our management fee starts from £250 + VAT a month, depending on your ad spend and how complex the account is. It is separate from the budget you give to Google, there is no long contract, and we are upfront about both numbers from the first conversation.
02How much should I spend on Google Ads?
We do not impose a minimum. For most small Boston businesses, £500 to £1,000 a month is a realistic starting point, enough to gather real data and see results. That budget is separate from our fee and stays in your own account, and we will give you an honest view of what your market actually needs first.
03Do you only work with businesses in Boston?
No. We manage accounts for businesses right across Lincolnshire, and because Google Ads is run online, we can work with you wherever you are. Being around forty minutes from Boston simply means an in-person meeting is easy to arrange if you would rather that than a call.
04Is PPC the same as Google Ads?
For most businesses, yes. PPC stands for pay-per-click, where you only pay when someone clicks your ad rather than when it is shown. Google Ads is the largest PPC platform by a distance, so a business asking for PPC almost always means Google Ads.
05I have wasted money on Google Ads before. What would be different?
Wasted spend nearly always comes from a few fixable leaks: keywords too broad, no negative keywords, tracking that was never set up, and an account left to run itself. We find those leaks, close them, and keep closing the ones that appear over time. That ongoing attention is what changes the result.
06Do I need a website or an existing account, and can you handle the landing page?
No. We can build a new Google Ads account or take over one you already have. You do need somewhere for the clicks to land, and being a web design agency helps: if your landing page is letting the ads down, we can build or improve it. That is a separate piece of work, priced on its own, but having your ads and your page from one team is an edge most agencies cannot offer.
07Do you use AI to run my ads?
We use AI as a tool, not a replacement for a person. It helps us sift search terms, sharpen ad copy and test landing pages faster than we could by hand. But a real person runs your account, and every change to your budget is made by that person, not a machine.
08How soon will I see results, and how will I know it is working?
Google Ads can start bringing in traffic within days of launch, though the first few weeks are mostly the account learning. Every campaign we run has proper conversion tracking, so you always see what your spend produced, calls, enquiries and sales, in a plain monthly report with a short call alongside it.
09Do you guarantee results?
No, and you should be wary of anyone who does. Your market, your budget and your offer all affect the outcome, so no honest agency can promise a specific return. What we can promise is the method: proper setup, real tracking and constant optimisation that gets the most from every pound.
10Am I locked in, and do I own my account?
No lock-in, and the account is always yours. We work month to month with no long contract, so you stay because the account is performing, not because you are trapped. The account, its data and its history stay in your name, so if we ever part ways, you keep the lot.
What Our Clients Say
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
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Want more enquiries from
Google Ads in Boston?
Whether you already run Google Ads or you are starting from scratch, get a free, no-obligation review. If you advertise now, we will show you exactly where your budget is going and what we would change. If you are new to it, we will show you what doing it properly looks like.