Benefits of using Google Ads
There are many benefits of using our Google Ads management services, including:
If you wish to explore more about our Google Ads management services in Bourne, please feel free to contact us today. We would be delighted to address any queries you might have.
Search Network Ads
The principal type of Google Ads campaign that advertisers see is called Search Network Ads. These advertisements appear on Google’s search results pages (SERPs) when a relevant keyword or phrase is typed into search engines.
For instance, if you are an electrician operating in Bourne and someone searches for “electrician in Bourne” on a search engine, your advertisement has the potential to be featured on the SERP.
Google Display Ads
The secondary category of Google Ads campaign is designated as Google Display Ads. These adverts, whether visual or text-based, are presented on websites that are members of the Google Display Network (GDN).
For illustration, if you manage a florist shop in Bourne and a user is exploring an article about floral arrangements on a site within the GDN, your advertisement may be featured on the landing pages of that site.
Google Shopping Ads
The third form of Google Ads campaign is Google Shopping Ads. These advertisements appear on the SERP when someone is searching for a product that you offer.
For example, if you manage an eCommerce store in Bourne and utilise paid ads, when a potential customer looks up a product you have in stock, there’s a possibility your ad will be displayed on the SERP.
Remarketing Ads
The fourth type of Google Ads campaign is Remarketing Ads. These advertisements are presented to individuals on specific websites who have previously visited your site page.
For instance, if a user browses through your website but doesn’t complete a purchase, a Remarketing Ad might be displayed to them during their following online sessions.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services in Bourne, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
Frequently Asked Questions
Apart from the regular reports that we send, we also help install conversion tracking codes on your website, so we can track things like: contact form enquiries, phone calls, or any sales or leads you generate through your website.
