Why Google Ads is Beneficial for Your Business Goals
There are many benefits of using our Google Ads management services, including:
If you wish to explore more about our Google Ads management services in Stamford, please feel free to contact us today. We would be delighted to address any queries you might have.
Search Network Ads
The primary category of Google Ads campaign most businesses utilise is known as Search Network Ads. These adverts are visible on Google’s search results pages (SERPs) when a pertinent keyword or phrase is entered into search engines.
For example, if you run a dental clinic in Stamford and someone searches for ‘dentist in Stamford’ on a search engine, your advertisement has the potential to be featured on the SERP.
Google Display Ads
The second type of Google Ads campaign is known as Google Display Ads. These adverts, whether in visual or text format, are the paid ads showcased on websites that are part of the Google Display Network (GDN).
For instance, if you operate a pet grooming service in Stamford and a user is reading an article about pet care on a website within the GDN, your advertisement could potentially appear on the landing pages of that site.
Google Shopping Ads
The third category of Google Ads campaign is Google Shopping Ads. These advertisements are visible on the search engine results page (SERP) when someone is in search of a product you have in your inventory.
For instance, if you oversee a fashion boutique in Stamford and use paid ads, when a prospective shopper searches for a product you carry, there’s a chance your ad may appear on the SERP.
Remarketing Ads
The fourth variant of the Google Ads campaign includes Remarketing Ads. These adverts or text ads are shown to individuals on particular websites who have previously visited your web pages.
For instance, if a visitor explores your online furniture store but doesn’t finalize a purchase, a Remarketing Ad could be displayed to them during their subsequent online activities.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services in Stamford, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
