Client since 20192,776enquiries generated
An oil-tank removal and environmental waste contractor. £127,000 of ad spend managed, and a steady 40 to 50 enquiries every month, six years on.
Google Ads Agency · Sleaford, Lincolnshire
Google Ads management in Sleaford,
more leads, less wasted spend.
We are a Lincolnshire Google Ads agency for Sleaford businesses that want enquiries, not just clicks. You own your account, there is no long contract, and we will show you where your budget is leaking before you pay us a penny.
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Your local Google Ads team
Google Ads for Sleaford,
measurable and improving.
Sleaford sits at the heart of a wide rural catchment, and businesses here often need to reach customers spread across the surrounding villages and market towns, not just the high street. Google Ads can do exactly that, but only when the campaigns are set up precisely and managed consistently. We are a Google Ads agency based in Bourne, around thirty minutes south, running campaigns for Sleaford and mid-Lincolnshire businesses that want results they can measure.
We are a small, family-run agency. You work with the person responsible for your account from the first conversation to the monthly report. No layers of management, no handoffs to a junior team member, and no situation where the person answering your question has to go and find out.
We manage every part of the campaign ourselves: keyword strategy, ad writing, conversion tracking, bid management and monthly reporting in plain language. Everything is done in-house from Bourne, with full transparency on what your budget is doing.
The problem
Is your ad spend
actually paying off?
The frustration we hear most from Sleaford businesses is always the same. The campaign runs, the budget is spent, the dashboard fills with impressions and clicks. But the enquiries that level of investment should produce do not arrive at the expected rate. The campaign is active. The results are not.
The reasons are almost always the same. Keyword targeting too broad, pulling in searches from people with no intention of buying. Negative keywords absent or out of date, so money goes on searches that should have been excluded. And without conversion tracking, there is no reliable way to tell which keywords or ads are producing customer contact rather than just cost.
Sustained improvement comes from treating the account as a live project: regular analysis, consistent testing, incremental refinement based on real data. It is not glamorous, but it is the process that moves performance forward month after month, and it is how every account we manage is run.
Campaign Audit
Common issues found
Keywords too broad
Budget wasted on irrelevant clicks
No negative keywords
Ads shown to the wrong audience
No conversion tracking
No data to make smart decisions
Bids not optimised
Paying too much per click
Weak landing pages
Clicks arrive but never convert
Poor location targeting
Budget spent outside your service area
Result without expert management
Budget wasted
The proof
Real clients.
Real results.
We would rather show you than tell you. A few results from accounts we run day to day, anonymised but real.
Client since 20201,996enquiries
An acupuncture and Chinese medicine practitioner running his own clinic, and a client of ours for six years and counting.
First year4.2xreturn on ad spend
A garden-building e-commerce brand. £39,000 in tracked sales from under £10,000 of spend. And that only counts the sales we can track.
Real Brilliant Digital clients. Figures cover the campaigns we built and run and are accurate as of July 2026. Individual results vary.
What's Included
Everything your campaign
needs to perform.
Google Ads management is not a one-time job. Here is everything we handle.
Keyword Research
Finding the exact searches your customers use when they are ready to buy, so your budget only chases people who will convert.
Campaign Setup
Built with the right structure and the right campaign type for your goal, whether that is Search, Shopping, Display or Remarketing, so nothing is set up to waste money.
Ad Copywriting
Ads written to earn the click from the right people and quietly put off the wrong ones, so you pay for clicks worth having.
Negative Keywords
Filtering out the searches that will never become customers. The single most ignored job in Google Ads, and where most budget leaks.
Conversion Tracking
Tracking set up properly, so you see exactly what your money produced: calls, form fills and sales, not vanity clicks.
Campaign Monitoring
Performance watched closely, so problems are caught in days and opportunities are not missed.
Ongoing Optimisation
Bids, budgets and keywords refined month after month, so the account keeps improving instead of drifting.
Monthly Reporting
Clear, jargon-free reporting every month, so you always know where your budget went and what it produced.
How we work
Supercharged by AI.
Directed by people.
AI hasn't replaced how we work, it has supercharged it. We were always doing the research, the testing and the optimising. Now we can go far deeper, and that shows up in your results.
AI is a tool in our hands, not a replacement for us. The strategy, the decisions and the work on your account all stay with a real team that knows your business. You are hiring people who use every modern advantage, not a robot running your account.
What AI sharpensWhat it means for you
Sharper insight across the whole account
A smarter strategy, and faster moves when the numbers shift.
Better, more persuasive ads
More of the right people click, less on the wrong ones.
Deeper keyword research
Tighter targeting on searches that actually convert.
More of the wasted searches caught
Less budget wasted on clicks that never buy.
Real landing-page insight, not guesswork
More of those clicks become enquiries.
It all adds up to a budget that works harder, every month. Most providers still don't work this way.
Landing page optimisation
Your ads are only as good as
the page they land on.
You can run the sharpest campaign in your industry, but if the click lands on a slow, cluttered or unconvincing page, the money is gone. The waste happens after the click, not in the ad.
And this is not just our opinion. Your Google Ads account already grades the page your ad lands on. When a weak page is dragging your results down, Google itself flags it, right there in your account, before we say a word.
Then we go further. We run the page through an independent, AI-driven test that reads the design, the copy and the structure, and shows exactly where visitors are being lost. It is not a matter of taste or opinion. The data does the talking.
And here is the part worth knowing: the more enquiries your budget brings in, the longer you stay with us. Your results are our results, which is exactly the incentive you want the people running your ads to have.
SPONSOREDyourbusiness.co.uk
The headline that earns the click
A tightly targeted ad brings the right visitor to your door.
Built to convert
Enquire now
★★★★★
★★★★★
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Why work with us
Agency-grade Google Ads,
without the agency price.
We are a small team by choice. You always deal with us directly, we care about results over volume, and because we carry none of the overheads of a big agency, you get agency-level management at a fraction of the price.
Doing it yourself
★ Done properlyBrilliant Digital
Typical agency
The company behind it
Price
Free, your time
Competitive, low overheads
Often more
Experience
Learning as you go
10+ yrs, ads + marketing
Established
Reliability
All on you
Accountable, always reachable
Reliable
Track record
Unproven
180+ five-star reviews
Varies widely
Who you deal with
Just you
Always us, directly
Often account managers
What you actually get
Strategy and researchWho you are targeting, what a customer is worth and which searches are worth paying for, decided before a penny is spent.
Rarely a plan
Done properly
Usually
Conversion trackingTracking that shows what your spend actually produced: calls, enquiries and sales. Surprisingly, not every agency sets it up.
Tricky to set up
Set up properly
Not always
Ongoing optimisationSearch-term mining, negative keywords, bid and budget changes and account structure, reviewed continually rather than left to drift after launch.
When you have time
Every account, continually
Usually
Landing page optimisationThe page your ad lands on decides whether a click becomes an enquiry. As a web design agency we can improve it, as a separate piece of work. Most Google Ads agencies do not.
Down to you
In-house
Occasionally
Supercharged by AIWe use AI to sharpen ads, sift thousands of search terms and test landing pages, so your budget works harder. Most providers are not there yet.
Not really
As standard
Rarely yet
Transparent reportingClear reporting in plain English showing what your budget produced, not a jargon dashboard that says nothing.
Your own data
Plain English
Jargon dashboard
No long contractsStay because it works, not because a contract traps you.
None
No lock-in
Often tied in
You own the accountThe account, its data and history stay yours, so you are never held hostage if you leave.
Always
Always yours
Sometimes withheld
The company behind it
Price
Doing it yourselfFree, your time
Brilliant DigitalCompetitive, low overheads
Typical agencyOften more
Experience
Doing it yourselfLearning as you go
Brilliant Digital10+ yrs, ads + marketing
Typical agencyEstablished
Reliability
Doing it yourselfAll on you
Brilliant DigitalAccountable, always reachable
Typical agencyReliable
Track record
Doing it yourselfUnproven
Brilliant Digital180+ five-star reviews
Typical agencyVaries widely
Who you deal with
Doing it yourselfJust you
Brilliant DigitalAlways us, directly
Typical agencyOften account managers
What you actually get
Strategy and research
Doing it yourselfRarely a plan
Brilliant DigitalDone properly
Typical agencyUsually
Conversion tracking
Doing it yourselfTricky to set up
Brilliant DigitalSet up properly
Typical agencyNot always
Ongoing optimisation
Doing it yourselfWhen you have time
Brilliant DigitalEvery account, continually
Typical agencyUsually
Landing page optimisation
Doing it yourselfDown to you
Brilliant DigitalIn-house
Typical agencyOccasionally
Supercharged by AI
Doing it yourselfNot really
Brilliant DigitalAs standard
Typical agencyRarely yet
Transparent reporting
Doing it yourselfYour own data
Brilliant DigitalPlain English
Typical agencyJargon dashboard
No long contracts
Doing it yourselfNone
Brilliant DigitalNo lock-in
Typical agencyOften tied in
You own the account
Doing it yourselfAlways
Brilliant DigitalAlways yours
Typical agencySometimes withheld
Doing it yourself eats time you probably do not have, and a typical agency charges more than it should. We sit in between on purpose: agency-grade management, at a fair price, with nothing locking you in.
How It Works
Ongoing management,
not a one-off setup.
Getting Google Ads right is a process, not a project. Here is how a Brilliant Digital campaign works from day one.
Getting Started
01
Free Consultation
We begin with an easy conversation about your business, your ambitions and your current setup. No commitment, no sales pressure, just a clear picture of what Google Ads can realistically do.
02
Account Audit or Setup
If an account already exists, we audit it to find what is working, what is wasting spend and what to change. If not, we build one properly from the very start.
03
Campaign Launch
When the groundwork is done, the campaign goes live: keywords researched, ads written, conversion tracking fitted and bids arranged around your budget and goals.
Month by Month
04
Monitoring and Optimisation
Each month we study the data, adjust bids, test new ad variations and refine the keywords, so the account keeps sharpening rather than drifting along unchanged.
05
Reporting
You get a clear report every month covering what was spent, what it generated and what we are focusing on next, all in plain English.
06
Monthly Call
A short monthly call runs through the report, explains what the numbers mean for you and settles the plan for the month ahead, keeping you fully in the loop.
Continuous improvement, not a one-off setup
Common questions
Google Ads questions,
answered honestly.
01How much does Google Ads management cost in Sleaford?
Our management fee starts from £250 + VAT a month, depending on your ad spend and how complex the account is. It is separate from the budget that goes to Google, there is no long contract, and we set out both figures clearly from the first conversation.
02How much should I spend on Google Ads?
We set no minimum. For most small businesses across the Sleaford area, somewhere between £500 and £1,000 a month is a realistic starting point, enough to gather the data needed to see results. That budget is separate from our fee and stays in your own account, and we will give you an honest read on what your market actually needs first.
03Do you only work with businesses in Sleaford?
No. We run campaigns for businesses across Lincolnshire, and because Google Ads is managed entirely online, we can work with you wherever you are. Being around thirty minutes from Sleaford simply means a face-to-face meeting is easy to arrange if you would like one.
04Is PPC the same as Google Ads?
For most businesses, yes. PPC stands for pay-per-click, where you only pay when someone clicks your ad rather than when it appears. Google Ads is the largest PPC platform by a wide margin, so a business asking for PPC almost always means Google Ads.
05I have run Google Ads before and it did not work. What would change?
Poor results usually trace back to a handful of fixable problems: keywords too broad, no negative keywords, tracking that was never set up, and an account left on autopilot. We find those issues, put them right, and keep on top of the new ones that appear. That consistent management is what changes the outcome.
06Do I need a website or an existing account, and can you handle the landing page?
No. We can build a new Google Ads account or take over one you already have. You do need somewhere for the clicks to land, and being a web design agency helps: if your landing page is holding results back, we can build or improve it. That is a separate piece of work, priced on its own, but having your ads and your page from one team is an edge most agencies cannot offer.
07Do you use AI to run my ads?
We use AI as a tool, not a replacement for a person. It lets us work through search terms, sharpen ad copy and test landing pages faster than we could by hand. But a real person runs your account, and every decision that affects your budget is made by that person, not a machine.
08How soon will I see results, and how will I know it is working?
Google Ads can start bringing in traffic within days, though the first few weeks are mostly the account settling and learning. Every campaign we run has proper conversion tracking, so you always know what your spend produced, calls, enquiries and sales, in a clear monthly report with a short call to go through it.
09Do you guarantee results?
No, and treat anyone who does with caution. A specific return depends on your market, your budget and your offer, none of which any honest agency can promise. What we can promise is the method: proper setup, real tracking and steady optimisation that makes every pound count.
10Am I locked in, and do I own my account?
No lock-in, and the account is always yours. We work on a rolling monthly basis with no long contract, so you stay because the account is performing. The account, its data and its history are in your name throughout, so if we ever part ways, you keep everything.
What Our Clients Say
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"This is the second website they've built for me. I went back because they did such an amazing job the first time and have consistently provided outstanding support over the years."
Katy W.
"This is the second website Brilliant Digital has developed for me, and once again they've exceeded my expectations. The process was smooth, collaborative, and incredibly well managed."
Meggan P.
"The website is super-modern looking and it's already ranking highly on Google. I wouldn't hesitate to recommend Alex and the team. 5-stars all day long."
Adam F.
"I am blown away by the work of Brilliant Digital. The website they have produced is stunning. They delivered to the brief and then exceeded expectations."
Sarah S.
"He guided the entire process, brought my ideas to life and offered his advice to make them better. I've used other developers before. I'll never go anywhere else."
Ryan H.
"The whole process was clearly explained and went very smoothly. He even provided training for me to learn how to use my website."
Wendy B.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
"I am so 'untech' and anything on the computer is an ordeal. Brilliant Digital led me gently through the process. The result is a beautiful website I'm very proud of."
Lisa
"Amazing job redesigning and launching our outdated website. Alex had great understanding of our limited time commitments running a busy business, and delivered exactly what was briefed."
Max M.
"Very professional, incredibly talented, with a great ability to listen and understand personal needs. Super easy and flexible to work with."
Edyta L.
"Alex very much lived up to the 'Brilliant' in their company name. He made the process so easy, and I am beyond happy with the end result."
Simon R.
"I've managed over 40 website projects and Alex has just delivered the best yet. The site is fast, secure, and the platform is very solid."
Paul H.
"The attention to detail in understanding our business needs was impressive, and his knowledge in delivering the end result, nothing short of miraculous."
Natalie G.
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Want more enquiries from
Google Ads in Sleaford?
Whether you already run Google Ads or you are starting from scratch, get a free, no-obligation review. If you advertise now, we will show you exactly where your budget is going and what we would change. If you are new to it, we will show you what doing it properly looks like.