Why Google Ads is Beneficial for Your Business Goals
There are many benefits of using our Google Ads management services, including:
If you wish to explore more about our Google Ads management in Spalding, please feel free to contact us today. We would be delighted to address any queries you might have.
Search Network Ads
The primary category of Google Ads campaign most businesses favour is known as Search Network Ads. These adverts surface on Google’s search results pages (SERPs) when a pertinent keyword or phrase is entered into search engines.
For instance, if you operate a florist shop in Spalding and someone searches for ‘florist in Spalding’ on a search engine, your advertisement has the potential to be featured on the SERP.
Google Display Ads
The second category of Google Ads campaign is known as Google Display Ads. These adverts, whether presented visually or in text format, are displayed on websites that are members of the Google Display Network (GDN).
For example, if you operate a catering service in Spalding and a user is reading an article about event planning on a website within the GDN, your advertisement could potentially appear on the landing pages of that site.
Google Shopping Ads
The third type of Google Ads campaign is Google Shopping Ads. These advertisements appear on the search engine results page (SERP) when someone is searching for a product that you have in your inventory.
For instance, if you operate a toy store in Spalding and utilize paid ads, when a potential customer searches for a product you offer, there’s a possibility your ad may appear on the SERP.
Remarketing Ads
The fourth type of Google Ads campaign is Remarketing Ads. These advertisements, whether visual or text-based, are displayed to individuals on specific websites who have previously visited your web pages.
For example, if a visitor explores your pet supply store in Spalding but doesn’t complete a purchase, a Remarketing Ad could be shown to them during their subsequent online activities.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services in Spalding, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
