Benefits of using Google Ads
There are many benefits of using our Google Ads management services, including:
If you’re interested in learning more about our Google Ads agency in Peterborough, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
Search Network Ads
The primary category of Google Ads campaign is known as Search Network Ads. These adverts show up on Google’s search results pages (SERPs) when a pertinent keyword or term is entered into search engines.
Take, for instance, if you’re a plumber based in Peterborough. Should someone search for “plumbers in Peterborough”, your advertisement might be displayed on the SERP.
Google Display Ads
The second category of Google Ads campaign encompasses Google Display Ads. These advertisements or text ads are displayed on websites included in the Google Display Network (GDN).
For instance, if you operate as a travel agent in Peterborough, and an individual is perusing an article about travel on a website within the GDN, your advertisement could be showcased on landing pages of that site.
Google Shopping Ads
The third variant of Google Ads campaign is the Google Shopping Ads. These adverts surface on the SERP when an individual searches for a product that is in your inventory.
For instance, if you run paid ads on an eCommerce store in Peterborough and a prospective customer searches for a product you stock, your ad has the potential to be displayed on the SERP.
Remarketing Ads
The fourth kind of Google Ads campaign involves Remarketing Ads. These adverts are displayed to individuals specific websites who have previously visited your website.
For example, if a visitor explores your website but doesn’t finalise a purchase, a Remarketing Ad could be presented to them during their subsequent online activities.
Keyword research
We will carry out extensive keyword research to find the best keywords for your PPC campaign.
Negative keywords
To make the most out of our budget, we’ll also identify negative keywords, keywords for which we don’t want our ads to show.
Ad copywriting
We will write effective and eye-catching ad copy that is designed to generate clicks.
Campaign Set-Up
We will set up your campaign correctly from the start, to ensure that it is targeting the right audience.
Conversion Tracking set-up
We will set up conversion tracking so that we can track the success of our campaigns and make necessary adjustments.
Campaign Monitoring
We will continuously monitor your campaign and make necessary adjustments to ensure that it is performing at its best.
Campaign optimisation
We will continuously monitor and optimise your campaign to ensure that it is performing at its best.
Reporting
We will provide regular reports so that you can see how your campaign is performing and make changes if necessary.
If you’re interested in learning more about our ads management services in Peterborough, please don’t hesitate to get in touch with us today. We would be more than happy to answer any questions you have.
