Rock Solid Health
Rock Solid Health had outgrown the WordPress website Brilliant Digital built them in 2020. Brilliant Digital replaced it with a bespoke one-page website written from scratch in custom code, built around the two coaches behind the business.
The starting point
and the problem.
Rock Solid Health is a coaching business run by Loz and Baz Ash. Since 2013 they have helped people step off the diet cycle and build habits that last. We built their first website in 2020.
Over the years it grew the way WordPress sites do. By this year it carried 126 indexed pages: eight service pages for four programmes that actually run, offers that had finished, and a trail of lead magnets and thank-you pages from old campaigns. A visitor looking for a coach had to work out which page applied to them before doing anything else. Loz and Baz, the reason people sign up in the first place, were buried inside an About page. And underneath it all sat a WordPress and Elementor setup that needed constant patching.
They came back to us because the first site had worked and the business had outgrown it. What they needed was simpler, not bigger: one website that puts the two coaches front and centre, shows only the programmes that run, and takes a visitor from first impression to enquiry without a menu in sight. It also had to replace the old site without breaking a single link the old one had earned.
How we made
it happen.
We started with research into why people choose a coach. The answer was clear: nobody deciding whether to trust a coach wants to navigate a menu. They want to get a feel for the people. That led to the biggest decision of the project: one page, top to bottom, in a single scroll.
We mapped that page out as a mock-up and agreed the structure with Loz and Baz before any design work began. Eight service pages became four programme cards, each written for a different person, from the one who has done enough trying to the one who wants a coach in the room. Their backgrounds moved to the centre of the page: 13 years of coaching, 25 years in the fitness industry, 10 years coaching inside HM Prison Service and 10 years in the police.
Next came the design. The direction was bold rather than clinical: a dark base, a video montage of real coaching sessions in the hero, and the brand's purple and green used as accents. Motion carries the page, with sections building as you scroll and headlines splitting and settling into place, all built to keep the page fast and optimised for Google's Core Web Vitals. Loz and Baz approved the design, and we built the full page from it, writing every word of the copy along the way.
Before launch, Loz and Baz reviewed the finished page and we made their final changes. We mapped all 126 old URLs to the section that answers them, so nothing broke at the switch. Once the site was live, we gave them a one-on-one training session on managing it.
What we
delivered.
- 01Complete redesign and rebuild, moving off WordPress and Elementor entirely
- 02All copy written from scratch, with four programmes replacing eight service pages
- 03Video hero and high-performance scroll animations throughout
- 04Success stories section showing real client results
- 05Contact form that routes each enquiry by programme
- 06All 126 old URLs redirected, so existing links and search visibility carry over
- 07Fast, lightweight build optimised for Google Core Web Vitals
- 08Modern platform that needs no ongoing maintenance package
- 09One-on-one website training session included
Rock Solid Health now has a website that looks like the business it belongs to. One page, one scroll, and one thing to do at the end of it. A visitor sees who Loz and Baz are, what they stand for, which of the four programmes fits them, and real clients who have already done it, without ever choosing an item from a menu.
The upkeep went with the old platform. There is no plugin stack to patch and no page builder to work around. The site is static and served from the edge, which is what makes a page carrying video and scroll animation still arrive quickly on a phone.
Everything the old site had earned is preserved. All 126 old URLs were mapped before the switch, so links people saved, shared or published elsewhere still land on the part of the new page that answers them.
This is the second website we have built for Rock Solid Health. They came back because the first one worked and because the business had grown past it, which is the outcome we want from every project.
What wasn’t working
- Built on WordPress and Elementor, with a plugin stack and a page builder to keep patched
- 126 indexed pages, including programmes that no longer run
- Eight separate service pages covering four live programmes
- Loz and Baz's own backgrounds buried inside an About page
- Lead magnet and thank-you pages left behind by campaigns that had finished
What we improved
- Written from scratch in custom code, with no plugins and no page builder to maintain
- One page, top to bottom, with anchored jumps in place of a menu
- Four current programmes in one section, each written for a different person
- The two coaches at the centre of the page, with the background that earns the trust
- All 126 old URLs mapped to the section that answers them, so nothing breaks
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