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Eloise Carrick
Introduction
Citizens Advice Peterborough (CAP) plays a crucial role in supporting the people of Peterborough, offering guidance on everything from benefits and budgeting to housing and debt. As a respected local charity, they wanted a modern, accessible, and professional website that reflected their mission and values—while also making it easier for users to find help, learn about volunteering, and stay updated with the latest news.
Mockup
Before development, we created a detailed mockup to visualise the site’s structure, flow, and tone. This helped align with the CAP team on a design that felt clear, welcoming, and accessible to all users. Key pages like the homepage, service listings, and volunteer section were mapped out—ensuring smooth navigation and a user-friendly experience across all devices.
Website Design
We began by crafting a bespoke design in Figma, focusing on clarity, accessibility, and warmth. The goal was to create a platform that felt both professional and approachable—true to the CAP brand and audience. We carefully structured the content to highlight their services, introduce the team, and encourage community involvement. The final design struck a balance between functionality and visual impact, ready for the next stage: Webflow development.
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Development on Webflow
Once the design was approved, we built the site in Webflow, ensuring a fully responsive and performance-optimised experience. We incorporated smooth animations and premium interactions to enhance engagement without overwhelming the user—providing subtle movement and transitions that elevate the overall feel of the site.
Content Management System (CMS)
To empower the CAP team, we implemented two custom CMS collections: one for blog-style news and updates, and another to manage volunteer job postings. This allows the internal team to easily update content and opportunities, keeping the site current and relevant without relying on external support.
Conclusion
Our work with Citizens Advice Peterborough resulted in a polished, functional, and modern website that not only showcases their essential services but also strengthens their digital presence. The new platform supports their mission, encourages volunteer engagement, and positions them for greater impact within the local community.
Before and After
What wasn’t working before:
- Outdated WordPress design with no modern styling
- Confusing layout and weak visual hierarchy
- Lack of warmth or personality in the design
- No animations or visual engagement
- Hard to update key content like news or volunteer listings
- Didn’t reflect the professionalism or community impact of CAP’s work
What we improved:
- Clean, modern design that feels both professional and approachable
- Clear structure with strong calls to action and improved user flow
- Subtle animations and interactions that enhance engagement
- Custom CMS for news updates and volunteer opportunities
- Fully responsive build optimised for performance and accessibility
- A site that builds trust and supports CAP’s mission more effectively
Conclusion
Our work with Citizens Advice Peterborough resulted in a polished, functional, and modern website that not only showcases their essential services but also strengthens their digital presence. The new platform supports their mission, encourages volunteer engagement, and positions them for greater impact within the local community.
Before
After
Before
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