ProDerm UK

Introduction

‍ProDerm UK is a leading dermatology clinic founded by renowned Harley Street consultant Dr. Adam Friedmann, offering expert-led care across Cheltenham and London. With a mission to provide high-quality, accessible, and compassionate dermatological treatment, ProDerm UK needed a digital presence that reflected the premium nature of their services. They approached us to create a modern, fast, and visually compelling website that would elevate their brand and enhance the patient experience online.

Website Design

We began by designing the site in Figma, focusing on a clean, modern aesthetic that communicates professionalism, trust, and medical excellence. The layout was carefully crafted to highlight ProDerm UK’s consultant-led care, same-day appointment availability, and wide range of dermatology services. We also designed custom components to showcase testimonials and reinforce the clinic’s outstanding reputation. Elegant animations and interactions were added to give the site a polished, premium feel—without compromising clarity or performance.

Development on Framer

Once the design was finalised in Figma, we brought it to life in Framer—allowing us to deliver a smooth, responsive, and high-performing site. Using Framer's powerful animation tools, we implemented subtle transitions and dynamic interactions that enhance the user experience without overwhelming it. We also developed a custom CMS for both blog posts and testimonials, making it easy for the ProDerm team to manage content internally and keep their site fresh and informative.

Development on Framer

After finalising the design in Figma, we built the website in Framer to take advantage of its intuitive workflow and performance benefits. Framer allowed us to implement precise design elements with ease, creating a smooth, responsive experience across devices. Using its native animation capabilities, we crafted elegant transitions and micro-interactions that add personality and polish to the site—enhancing user engagement without affecting load speed.

CMS Setup

To ensure the website is easy to update and manage, we created two custom CMS collections: one for blog posts and one for testimonials. This allows the ProDerm team to regularly publish new content and highlight real patient feedback throughout the site—helping build trust and authority while keeping the site dynamic and SEO-friendly.

Conclusion

The new ProDerm UK website reflects the clinic’s commitment to expert care, accessibility, and innovation in dermatology. By combining a clean, modern design with smooth performance and intuitive content management, we helped bring their vision to life online. Built in Framer and powered by custom CMS collections, the site offers both a premium user experience and practical tools for the team to grow their digital presence. We’re proud to support ProDerm UK in delivering confidence and care to patients across the UK.