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Adam Friedmann
Introduction
ProDerm UK is a leading dermatology clinic founded by renowned Harley Street consultant Dr. Adam Friedmann, offering expert-led care across Cheltenham and London. With a mission to provide high-quality, accessible, and compassionate dermatological treatment, ProDerm UK needed a digital presence that reflected the premium nature of their services. They approached us to create a modern, fast, and visually compelling website that would elevate their brand and enhance the patient experience online.
Mockup
Before moving into development, we created a detailed mockup to visualise the structure, layout, and overall user journey of the new ProDerm UK website. This stage allowed us to collaborate closely with the client, ensuring the design accurately reflected their goals for a premium, trustworthy, and medically professional online presence.
The mockup included key layouts such as the homepage, individual service pages, and the contact flow—each tailored to highlight consultant-led care and make it easy for users to book appointments. By aligning early on the visual direction and content hierarchy, we ensured the final build would meet both patient expectations and business objectives with confidence.
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Website Design
We began by designing the site in Figma, focusing on a clean, modern aesthetic that communicates professionalism, trust, and medical excellence. The layout was carefully crafted to highlight ProDerm UK’s consultant-led care, same-day appointment availability, and wide range of dermatology services. We also designed custom components to showcase testimonials and reinforce the clinic’s outstanding reputation. Elegant animations and interactions were added to give the site a polished, premium feel—without compromising clarity or performance.
Development on Framer
Once the design was finalised in Figma, we brought it to life in Framer—allowing us to deliver a smooth, responsive, and high-performing site. Using Framer's powerful animation tools, we implemented subtle transitions and dynamic interactions that enhance the user experience without overwhelming it. We also developed a custom CMS for both blog posts and testimonials, making it easy for the ProDerm team to manage content internally and keep their site fresh and informative.
CMS Setup
To ensure the website is easy to update and manage, we created two custom CMS collections: one for blog posts and one for testimonials. This allows the ProDerm team to regularly publish new content and highlight real patient feedback throughout the site—helping build trust and authority while keeping the site dynamic and SEO-friendly.
Conclusion
The new ProDerm UK website reflects the clinic’s commitment to expert care, accessibility, and innovation in dermatology. By combining a clean, modern design with smooth performance and intuitive content management, we helped bring their vision to life online. Built in Framer and powered by custom CMS collections, the site offers both a premium user experience and practical tools for the team to grow their digital presence. We’re proud to support ProDerm UK in delivering confidence and care to patients across the UK.
Before and After
Conclusion
The new ProDerm UK website reflects the clinic’s commitment to expert care, accessibility, and innovation in dermatology. By combining a clean, modern design with smooth performance and intuitive content management, we helped bring their vision to life online. Built in Framer and powered by custom CMS collections, the site offers both a premium user experience and practical tools for the team to grow their digital presence. We’re proud to support ProDerm UK in delivering confidence and care to patients across the UK.
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