Cisema
Cisema helps companies navigate regulatory approval, quality compliance, and market access across China and the wider Asia-Pacific region. Brilliant Digital designed a new website from scratch and rebuilt it on Webflow, moving more than 1,000 articles off WordPress and giving their team a proper content system built around how the business actually works.
View live website
The starting point
and the problem.
Cisema is a specialist consultancy that helps manufacturers bring regulated products into China and across Asia-Pacific. Medical devices, diagnostics, pharmaceuticals, cosmetics, veterinary products and more, each with its own approval process, testing requirements and local rules. It is detailed, high-stakes work, and the business has grown to span offices in several Asian countries.
Their website did not reflect any of that. It was built on WordPress, and while the design itself was not bad, the content had become cluttered. News, blogs, webinars and events were all forced through a single blog structure, separated only by categories. For a business that publishes a steady stream of regulatory updates, that setup was rigid and awkward to navigate. With well over a thousand articles built up over the years, finding the right information was harder than it should have been.
On top of that, this is a genuinely text-heavy business. Regulatory content is dense and technical by nature, and there is a lot of it. That makes a site like this difficult to design well, and easy to make overwhelming.
There was a practical cost too. WordPress needs constant upkeep: plugins to update, security patches to apply, hosting to manage. The site was also multilingual, running in six or seven languages, which added another layer of complexity on a platform that was already showing its limits.
For a consultancy whose entire value is helping clients cut through complexity, the website was quietly doing the opposite.
Cisema wanted three things: a refreshed design that matched the scale and seriousness of the business, a content structure that reflected how they actually work, and a clean break from WordPress. They also wanted to do it sensibly, in two phases, starting with a complete English site before rebuilding the multilingual side.
How we made
it happen.
We designed the new website from scratch and built it on Webflow, working alongside the Cisema team over the course of about a year. This was a large project. The finished site runs to more than a hundred pages, mapping out their full range of services, the industries they work in, and the markets they cover, so a visitor can find the exact combination that applies to them.
The biggest design challenge was the sheer volume of content. Pages packed with detailed, technical information are easy to get wrong, and a regulatory site can quickly turn into a wall of text that nobody wants to read. We spent much of the project balancing that. We gave the content room to breathe, built in clear structure and visual cues, and used imagery and layout to break up the density, so that even the most detailed pages stay readable and approachable.
The biggest change was behind the scenes. Instead of squeezing everything into one blog, we built separate content management systems for each type of content: blogs, news, case studies, webinars, events and whitepapers. We also organised content by service and by country. Each system has its own set of fields, so when someone on the team adds a webinar or a whitepaper, they are guided step by step through exactly what that piece of content needs. It is easier for them to manage and far easier for visitors to navigate.
Moving off WordPress meant bringing all of their existing content with them. We migrated more than a thousand articles into the new system and set up 301 redirects across the site, so that years of built-up search rankings were preserved rather than lost in the move. Leaving WordPress behind also means no plugin stack to keep patched, no security treadmill, and a cleaner editing experience for the team.
Once the English site was live, we gave the Cisema team a one-on-one training session so they can manage and update everything themselves. With the new platform proven, we are now starting work on the second phase: rebuilding the multilingual functionality so the site can serve all of their markets in their own languages.
What we
delivered.
- 01Bespoke website designed from scratch and built on Webflow, moving off WordPress
- 02Dense, technical content designed for clarity and readability across 100+ pages
- 03Separate, purpose-built CMS collections for blogs, news, case studies, webinars, events, and whitepapers
- 04Content organised by service and by country for easier navigation
- 05Migration of more than 1,000 existing articles from WordPress
- 06301 redirects across the site to preserve search rankings
- 07Google Tag Manager and Analytics set up, including cookie consent for compliance
- 08One-on-one website training session included
Cisema now has a website that matches the business behind it. The depth of their work is laid out clearly, and a prospective client can move through it by service, by industry or by market and quickly land on what matters to them. For a consultancy that sells clarity in a complex field, that alignment matters.
The content side is where the day-to-day difference shows. Their team finally has a proper publishing system, with a dedicated home and purpose-built fields for each type of content. Producing the regular flow of regulatory updates, webinars and whitepapers is now straightforward rather than a workaround. And because more than a thousand articles were migrated with redirects in place, the search visibility they had built up came across with them.
Leaving WordPress behind has made the site leaner and removed the ongoing maintenance and security overhead that came with it. The English site went live a few weeks ago, and Cisema has already asked us to take on the next phase.
We are now rebuilding the multilingual side so the site can speak to every market they serve. After a year of close work, it is a project we are proud of, and one that is still growing.
You might also like
these projects.
Ready to start
something brilliant?
Every project in our portfolio started with a conversation. Tell us about yours and we'll show you what's possible.