Writing about
digital marketing.

Get customer testimonials that persuade: the exact email to send, three questions that get real answers, and the UK review rules that changed in 2025.

Honest 2026 breakdown of UK web hosting costs, from £3 to £200 a month by type, the hidden fees, the renewal-price trap, and when hosting can be free.

Website not showing up on Google? Learn how to tell if it is an indexing or ranking problem, the most common causes, and how to fix each one yourself.

Are Google Ads worth it for a UK small business? An honest look at real costs by industry, a 5-question test, and when Google Ads waste your budget.

What makes a good website? The 14 elements that turn a site from a digital brochure into one that ranks, builds trust, and brings in enquiries.

Do you need a website if you have a Facebook page? If it's your only online presence, you're losing clients to competitors. Here's what you're missing.

Will AI replace web designers? AI can build a site in minutes, but will it win business? We use AI daily and still spend hours per project. Here's why.

PPC vs SEO: which should a small business invest in first? An honest comparison of the costs, timelines, and ROI, from a UK agency that runs both.

A practical guide to content marketing strategy for small businesses. What it is, why it matters, and 7 steps to start without a big budget.

A strategic rebrand can boost trust, improve user experience, and align your site with your evolving business. Discover the key signs it’s time for a refresh—and how a modern platform like Webflow can help.

Maintaining fresh and relevant content on your website is key to capturing and retaining your audience's interest. Regular content updates not only boost your search engine rankings but also establish your site as a reliable source of information in your niche.

Content repurposing is a powerful method of growth that allows you to capitalize on the sheer amount of content you've created. By optimizing your new piece of content for the platform and format you choose, you increase its chances of performing well.

Whether you're just starting a business and thinking of building a website, or perhaps you already have a website, in this video we'll look at 13 different ways a website can help your business.

Dive into the strategic use of negative keywords in Google Ads. Explore how they improve campaign performance, strategies for identification, best practices for implementation, and the importance of ongoing optimization.

Are you a business owner looking to attract more visitors, boost visibility, and drive sales? Google Ads is the powerful solution you’ve been searching for! With its vast reach and ability to target specific audiences, it’s no wonder that businesses of all sizes rely on Google Ads to grow and succeed.

Learn how to use the free, powerful tool that is the Google Business Profile to help your small business get more visibility online and reach more customers.

Boost your traffic and conversions with these tips on how to improve your Google Ads campaigns. Learn how you can get the most out of this powerful tool and achieve successful results with your campaigns.

Struggling with a tight budget? Get creative and use these 9 cost-effective strategies to promote your business without breaking the bank.

Joining a business network can help you increase your reach and build strategic partnerships that can give your company the edge it needs to succeed.

Learn why landing pages are an essential tool for digital marketing, the different types of landing pages, and the best practices you can use today.

Any successful business understands the importance of having a strong online presence. Your website is often the first point of contact between you and your customers, so it's essential that it makes a good impression.

Want to know how to get the most out of your website? Check out these seven essential tips for maximum conversion rates!

Want your website to rank higher on Google? Check out these tips for improving your Google rankings and increasing your website's visibility.

Even in the age of Google Maps and Siri, online directories are still an important part of local SEO. Here's why they matter and how you can make the most of them.

Your business needs a marketing strategy. Here are 15 ideas for creating an effective marketing plan for your small business.

Want more clients from Google? Learn about the 3 ways you can show your business on Google search, so you can attract more visitors and grow your business.

Learn how to add your business to Google Maps and get your company in front of more potential customers.

If you have a small business, looking for ideas on how to promote locally, check out this article where we share a few marketing tips to help you achieve that.

Are you new to paid advertising? Don't worry, we've got you covered! Our beginner's guide will give you the basics of paid advertising.

We are excited to announce that Brilliant Digital is now officially a registered trademark, after a successful application with the UK Intellectual Property Office. The Brilliant Digital trade mark extends across classes 35, 42 covering all our core services: web design, web development, website maintenance, digital marketing and all related

Alex Calinov has completed a certified training program as a Customer Acquisition Specialist with DigitalMarketer.

Alex Calinov has completed a certified training program as a Digital Business & Website Consultant with WP Elevation.