Digital Marketing

How to add a business to Google Maps

Google Maps is a great resource for businesses because it allows customers to find your business and get directions. Adding your business to Google Maps is easy, and this article will show you how to do it.

1. What is Google Maps

What is Google Maps

Google Maps for businesses is a mapping service that provides businesses with an easy way to promote their products and services to potential customers.

This is one of the 3 ways you can show your business on Google.

Businesses can create their own custom map, which can be embedded on their website or shared on social media. Customers can then use the map to find the businesses in their area.

The service also provides businesses with analytics, so they can track how many people are using their map and where they are coming from. In addition, Google Maps for businesses allows businesses to create custom driving directions and offers users the ability to leave reviews. Overall, Google Maps for businesses is an essential tool for any business that wants to reach new customers.

2. How to add a business to Google Maps

how to add a local business to google maps

Adding a business to Google Maps is easy and only takes a few minutes. First, you need to create a Google Business Profile account, formerly known as Google My Business. Once you have created an account, you can add your business listing.

To do this, you will need to enter your business name, address, and phone number. You will also need to choose a category for your business. After you have entered all of the required information, you can then submit your listing for approval.

We recommend completing your Google Business Profile listing in as much detail as possible, in order to get the most out of it.

In order to approve your listing, a postcard will be sent to your address with a code, which you'll need, in order to confirm your listing.

Once your listing has been approved, it will appear on Google Maps. Customers will be able to find your business when they search for it on the map.

As an example, check out our businesses on Google Maps:

3. What are the benefits of adding my business to Google Maps?

There are many benefits of adding your business to Google Maps. First, it will help you reach new customers who are searching for businesses in your area.

Second, it allows you to track how many people are viewing your listing and coming to your business. This is valuable information that can help you adjust your marketing strategy.

Third, adding your business to Google Maps is free and only takes a few minutes. It's a great way to get started with promoting your business online.

4. How can I make my Google Maps listing more effective?

google maps listing more effective

There are a few things you can do to make sure your Google Maps listing is as effective as possible.

First, make sure that your listing is complete and accurate. The more information you provide, the easier it will be for customers to find your business and learn about what you offer.

Second, consider adding photos and videos to your listing. Customers are more likely to visit a business that they can see pictures of.

Third, encourage customers to leave reviews. Positive reviews can help attract new customers and improve your ranking on Google Maps.

Having lots of reviews, not only that can attract more customers, but it can also attract some media, which can give you some extra recognition. For example, for us, a web design agency in Peterborough, we have been chosen as one of the Best Web Designers in Peterborough, by ThreeBestRated.

Finally, keep your listing up-to-date by regularly making changes and additions. This will show customers that you are active and engaged, and it will keep them coming back.


If you’re not using Google Maps to list your business, you’re missing out on a great opportunity. Google Maps is a powerful online marketing tool that should not be ignored.

Not only does it allow customers to find your business location and get directions, but customer reviews can help attract new customers.

If you're looking for other ways to promote your business, check out our 15 Small Business Marketing Ideas.

If you need any help getting started, our team is more than happy to assist. Contact us today to learn more!

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