Your website is more than just the virtual face of your business. It does most of the heavy-lifting when it comes to online marketing. For that reason, website maintenance is one of the key success factors for your business.
Just like any software, websites require maintenance to keep the site working properly. Or perhaps you got a car. Avoiding taking care of your website it’s like driving the car without doing regular oil changes & other safety regular checks. You wouldn’t drive your car for very long if you didn’t look after it’s maintenance, would you?
The same process is true for your website. An up-to-date, maintained website ensures a seamless user experience, optimum security, and better results from your marketing campaigns.
In this post, I’m going to cover the importance of website maintenance. Let’s get right into it!
1. Websites Are Not a “Set and Forget”
If you’re using WordPress (WP) to power your site, you understand that the WP software and plugins are usually updated regularly. You need to implement these updates whenever they are available.
Up to 25 percent of WordPress compromises is attributed to outdated plugins. Also, WordPress accounted for 78 percent of the total hacked sites as of Q1 of 2016. Most of these cases were due to website owner’s failure to keep their sites up to date.
If you don’t have website maintenance carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Many website owners never check their website to see how it’s functioning.
2. Reflects The Quality of Your Business
Many business owners don’t realise the benefits of site maintenance. The website performance, how fast it loads, the uptime & potential downtimes, all depend on two things:
- Quality of the Webhost Company – I personally use and recommend Siteground to all my clients
- WordPress platform, plugins & themes – Keeping your WordPress software, themes, plugins up to date affects the overall performance and ensures your website is performing at it’s best, error free, without affecting the customer experience.
Not being able to take care of your own business assets, the website in this case, making sure it’s up to date with the latest web design trends (modern web design, mobile responsive, etc.. ) and keeping all your website software up to date, it can question the services you are offering. For that reason you want to make sure you present your business at it’s finest through your website.
3. Helps to Bolster Security
Keeping your WordPress site secure is important to protect your data and ensuring the site is always online.
A hacker works by finding a security break in the software you’re using or software used by many websites. If they locate the break, they use it to infect as many sites as possible using automated attacks.
For that reason, you shouldn’t overlook the importance of website maintenance. The maintenance process may involve:
- Using strong and secure passwords
- Keeping everything up-to-date
- Using security plugins such as Wordfence and Sucuri
- Removing old and unmaintained applications and backups
- Keeping repository files secure
- Ensuring no sensitive temporary files are available on your site.
Another important aspect of WordPress security is constant monitoring to keep intruders and attackers on the bay. Here, you might need to work with a professional service that monitors and secures your site.
4. Ensure Website Backups
Disaster happens! You can get hacked, or you can accidentally delete some of the essential files. So, it’s extremely important to back up your site regularly. You can either choose to back it daily or weekly. Experts recommend having daily backups because a problem can strike at any time.
Backing up your website typically helps you to stay ahead of:
- Website hackers
- Computer catastrophes
- Breakdowns by website updates
- Malware and viruses
- Errors by your employees
Website maintenance involves making regular backups, which can help to minimise damage when a problem occurs. With a simple click, you can restore all your files and get your site running smoothly again.
You need to have dependable and reliable service for making regular backups. A good service should be available whenever you need support. It’s should also provide monthly reports on your website.
5. Keeping your website maintained can save you money
What do you mean… ? Well…
Let’s put it this way: Worst come to worst, something happens to your website, it gets hacked and you don’t have a backup to restore it.
Straight away you lost all the money you invested in your website, let’s say £2,000 + now you need to hire another website designer to build a new website, so you need to spend another £2,000.
Also how about if you’re business heavily relies on the website on getting new leads, or sell products? How much is that worth to you? How much will you be loosing every day while you’re website is down?
Do you see where I’m going with this?
“If I could only prevented this..” Well, you can, by making sure your website get’s the attention that it needs and is properly maintained.
You Might Need a Professional
Well, as a business owner, you have a lot of tasks to complete. Handling customers, managing employees, meeting deadlines, and keeping appointments can be quite hectic at times.
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.
For that reason, you should delegate your website maintenance services to a professional. With a professional service, you can choose a website care package that best suits your needs. For example, I offer standard, premium, and elite packages to meet the needs of different clients.
Plus, you can get dedicated support time to make site design improvement and content update requests whenever you want.
Importance of Website Maintenance – The Takeaway
With the current climate of the internet, you can never underestimate the importance of website maintenance. Hackers are on the rise and internet giants, such as Google and Facebook, constantly make changes that shape lots of things.
To keep up, you need to ensure your website is up to date and secure. It’s an important tool for your website that interacts with your potential clients online. Your site helps to attract, engage, and convert visitors into clients. So, it deserves some care and maintenance.
If you need help with maintaining your site, feel free to reach out to me. I’ll be glad to help!