Webflow vs Framer: An Agency Perspective (Not Just Another Feature Comparison)

There’s no shortage of comparison articles between Webflow and Framer, but most of them miss a critical angle — how each platform supports digital agencies working with clients.

At Brilliant Digital, we migrated from WordPress to Webflow over a year ago. It’s been a game-changer for how we build, manage, and hand over websites to clients. But more recently, we’ve also been exploring Framer. It’s fast, slick, and incredibly intuitive — especially for designers. The design process in both Webflow and Framer streamlines the workflow for users, highlighting unique features and capabilities that cater to various needs. That said, once you move beyond the design experience and into the real-world client handover and support workflow, a very different picture starts to form. Enhancing sites with pre-built components and templates can be done with just a few clicks in both platforms.

This isn’t about which platform is better in general — both are great in their own right. But from an agency’s point of view, Webflow is still miles ahead when it comes to actually working with clients. Here’s why:

Introduction to Webflow and Framer

Webflow and Framer are two popular no-code platforms revolutionizing the way websites are designed and developed. Webflow is a comprehensive web design tool that offers a range of features, including a built-in content management system (CMS), e-commerce capabilities, and robust SEO tools. This makes it an ideal development platform for creating visually appealing websites without requiring extensive coding knowledge. On the other hand, Framer is a design tool that enables designers to build customized websites with a no-code approach, focusing on creating interactive prototypes and dynamic content. Both platforms empower users to bring their web design visions to life, making the process accessible and efficient.

1. Client Collaboration Is Easier in Webflow

Webflow allows your client to invite you to their workspace as a free Guest (up to 2 users) — no extra fees. That means ongoing support or small changes on live sites are simple to manage.

Framer, on the other hand, has no such option. Their passwordless login makes it difficult for clients to even share access. To add us as Editors, clients must upgrade to a paid editor seat (£20/month) — just so we can help. That creates unnecessary friction, especially for small clients.

This small detail becomes a big issue when you’re managing multiple clients. Every extra step, cost, or explanation adds overhead and reduces the chances of efficient ongoing collaboration. Webflow’s collaborative model, with its user-friendly interface, feels built for real agency-client workflows, while Framer’s model often feels more like a solo tool.

2. Transferring Websites to Clients Is Smoother in Webflow

In Webflow, clients can invite us into their Workspace, and we can easily move the project over. It’s clean, professional, and takes minutes.

With Framer, it’s a remix-and-hope-for-the-best process. We generate a remix link, they copy the site, and then we have to coach them on how to invite us back in (again, at a cost), just so we can help them connect a domain or finish launch tasks. It’s clunky and confusing.

What should be a seamless handover process becomes a mini project in itself. This friction can damage trust and add hours of unnecessary work, especially when setting up a custom domain. Webflow has clearly considered how agencies and clients interact — Framer still has some catching up to do here.

3. Webflow’s Client Billing + Free Seats = Win-Win

Webflow offers client billing and free seats for clients (on Agency Plans). As a no code platform, it means we can keep the project in our own account, Webflow bills the client directly, and the client gets access without needing to pay for extra users. They save money, and we stay involved for future updates.

This model makes a huge difference for agencies offering support or ongoing care plans. It avoids the hassle of chasing payments or explaining platform fees to clients. Plus, it strengthens your relationship with the client, because you remain the go-to person for anything website-related.

4. Client-Friendly Editing

Webflow has Editor Mode and Build Mode, giving clients the ability to make simple content edits or duplicate pages using existing components — all without touching the full Webflow Designer interface.

Framer exposes everything. Clients get full design access, which might sound empowering, but for non-techy clients, it’s overwhelming and risky. Even small edits can feel daunting.

We’ve seen clients go from confident to confused in a matter of minutes. With Webflow’s Editor, they stay in control of their content without fear of breaking the layout or design. That keeps them happier and reduces support requests.

5. Unlimited Form Submissions in Webflow

Webflow quietly rolled out unlimited form submissions across paid plans. Framer still has limits unless you upgrade to higher tiers — another hidden cost that can bite your client later.

If your client’s site gets a sudden influx of leads, Framer’s cap could block form submissions — which could literally cost them money. Webflow removing the cap shows their awareness of real-world usage and the importance of not penalising success.

Additionally, Webflow offers custom code blocks, providing developers with the flexibility to implement advanced features using HTML, CSS, and JavaScript.

6. Redirects: A Critical SEO Feature

Redirects are standard in Webflow, available even on the lowest paid plan, with no limit, which is crucial for effective SEO optimization.

Framer only includes redirects from the Pro Plan (£30/month) upwards, and even then you’re capped at 100 redirects. For any serious migration or SEO work, that’s simply not enough.

We’ve had projects with over 300 redirects due to a major restructure — something that would be completely impossible in Framer unless the client is paying top-tier prices. For SEO-conscious clients or any site with legacy content, Webflow wins hands down.

7. Staging Sites Without Paying More

In Webflow, every paid plan includes staging links, which are crucial in the development process. You can preview before publishing live — essential for reviews and QA.

In Framer, staging is only available on Pro and higher plans — again, adding to the cost.

Agencies rely heavily on staging for internal reviews, client feedback, and debugging. Locking this feature behind higher-tier plans makes Framer feel like a consumer-first platform, not agency-ready.

8. Support Tiers: Webflow Wins for Agencies

Webflow includes email support on all paid plans — even for solo users or clients.

Framer’s support structure is tiered:

• Basic/Pro/Launch plans: Community Support only
• Scale (£155/month) or Enterprise: Premium/Priority Support

That’s a massive gap. Agencies need reliable support to help clients fast, and Webflow provides that by default.

When something goes wrong — and it inevitably does — waiting days for a community thread reply isn’t an option. This single factor can make or break client trust in the middle of a launch, especially in environments that rely on real time collaboration.

9. Global CDN for Everyone in Webflow

Webflow includes Global CDN on all plans.

Framer used to mention limited CDN on lower plans and Global CDN on Business plans — now they’ve removed all CDN references from Basic and Pro plan descriptions, which raises questions. For performance and SEO, this matters.

Your client expects fast load times no matter where their customers are. If you can’t confidently say “Yes, it’s optimised globally,” you risk losing credibility. Webflow gives us peace of mind here compared to other platforms — Framer’s silence is concerning.

Design Capabilities

When it comes to design capabilities, both Webflow and Framer offer powerful tools to create stunning websites. Webflow excels in creating custom, responsive websites with extensive customization options. Its design tool allows users to craft complex designs using reusable components, semantic and frame tags, and a flexible page structure. This makes Webflow ideal for projects that require intricate design elements and a high degree of customization.

Framer, on the other hand, shines in creating interactive prototypes and animation-enhanced landing pages. Its intuitive interface enables designers to develop their own animation style and incorporate interactive elements seamlessly. Framer’s design tool is particularly user-friendly, making it easier for designers to experiment and innovate. Whether you need to build responsive websites or create interactive prototypes, both Webflow and Framer offer robust design capabilities to meet your needs.

No-Code Development

One of the standout features of both Webflow and Framer is their no-code development approach. This allows users to create websites without needing extensive coding knowledge, democratizing web design and development. Webflow offers a range of advanced features, including a built-in CMS, e-commerce capabilities, and robust SEO tools, making it an excellent choice for users looking to create complex websites. Additionally, Webflow University provides extensive resources to help users get started and master the platform.

Framer, with its streamlined focus on design and prototyping, offers a more straightforward approach to website development. It emphasizes ease of use and rapid prototyping, making it a favorite among designers who want to quickly bring their ideas to life. Both platforms provide extensive resources and support, ensuring that users can leverage the full potential of no-code development to create professional, high-quality websites.

By maintaining the same tone and style, these new sections seamlessly integrate into the existing article, providing a comprehensive comparison of Webflow and Framer from an agency perspective.

Client Collaboration and Responsive Design Are Easier in Webflow

Framer is a fantastic tool with a lot of promise — especially for design-first teams. But if you’re managing multiple clients, building long-term relationships, and handing over sites in a clean and efficient way, Webflow is clearly the more agency-focused platform.

The hidden costs, missing features, and rougher client collaboration workflow in Framer make it harder for agencies to scale support and handovers — even if the design experience is beautiful. Webflow's key features, such as its robust CMS, flexible design capabilities, and seamless client handover process, make it a superior choice for agencies looking to streamline their operations and deliver high-quality projects efficiently.

Framer Is Still a Brilliant Tool — Just Not as Agency-Friendly (Yet)

Before we wrap up, it’s important to be fair: Framer is still a fantastic tool. From a purely design and build perspective, it goes head-to-head with Webflow. The interface is modern, the animation capabilities are impressive, and it allows you to create truly beautiful websites at speed. For designers who want creative freedom, Framer is an exciting platform.

The issue isn’t the tool itself — it’s the workflow around it. As an agency working with multiple clients, handovers, access control, and support play a huge role. And it’s in those areas where Framer currently lags behind Webflow. With time, Framer may catch up — and we’re keeping an eye on it. But for now, Webflow offers a far smoother and more scalable experience for agencies.

Need Help With Webflow?

If you’re a business owner looking for a beautifully designed, high-performing website built with a powerful website builder like Webflow — or an agency stuck managing a messy Framer handover — we can help.

We’re Brilliant Digital, a UK-based webflow web design agency that blends great design with practical, client-first solutions. Let’s talk.