Why Website Maintenance is Important [UPDATED 2022]

Websites are like cars; they need regular maintenance to keep them running smoothly. Just as you would get your car serviced regularly, websites also need to be maintained on a regular basis.

No matter how well you design and launch your website, it’s important to keep up with routine website maintenance. In this blog post, we’ll discuss the importance of website maintenance and some tips for keeping your site running smoothly.

So, read on to learn more and get started today. Your business depends on it!

What is website maintenance?

Web maintenance is an important part of running a WordPress site. By taking care of your site on a regular basis, you can avoid big problems down the road. Plus, regular maintenance can help improve your site’s speed and security. So, don’t neglect your site – make sure to keep it up-to-date and running smoothly.

This includes tasks such as ensuring all links are working, updating content, and fixing any bugs or errors. Website maintenance is important to keep users coming back, as well as to improve search engine ranking and prevent hacking.

So, what is website maintenance? Website maintenance is simply the process of taking care of your website on a regular basis.

website maintenance concept vector illustration

Why is website maintenance important?

There are many reasons website maintenance is important and in this article, we will discuss some of the benefits of website maintenance. First and foremost, it helps keep your website running smoothly. If you don’t regularly update your website, you may eventually run into problems such as broken links, outdated content, or even security breaches.

Additionally, website maintenance is important for search engine optimisation (SEO). By ensuring your website is up-to-date and error-free, you can improve your chances of ranking high in search results. This, in turn, can help you attract more website visitors and grow your business.

Finally, website maintenance is important for maintaining a good reputation. If potential customers see that your website is outdated or poorly maintained, they may not take you seriously. In contrast, a well-maintained website shows that you’re professional and committed to providing a great user experience.

So let’s dive in deeper and look at some key elements, as to why website maintenance is important, and what should you be doing.

brilliant digital web design peterborough website maintenance importance

1. Reflects The Quality Of Your Business

Your business website is often the first point of contact between your business and potential customers. First impressions count, so it’s important that your website looks professional. If your website is outdated or poorly maintained, it will reflect badly on your business. Potential customers may think that you are not professional or that you don’t care about your online presence.

Website maintenance is therefore important in order to ensure that your website reflects the quality of your business.

reflects the quality of your business

2. Ensures Good Customer Experience

A well-maintained website ensures a good customer experience. If your website is slow, difficult to navigate or full of errors, potential customers are likely to give up and go to a competitor’s site. Website maintenance helps to ensure that your website is always running smoothly and is easy to use. This will help to keep customers happy and coming back for more.

The most important of which is ensuring a good customer experience. If your website is outdated or poorly maintained, it will reflect badly on your business and potential customers are likely to give up and go to a competitor’s site. WordPress maintenance helps to ensure that your website is always running smoothly and is easy to use, which will help to keep customers happy and coming back for more.

happy website customer experience

3. Website Performance

WordPress maintenance is important for ensuring good website performance. If your WordPress site is not regularly maintained, it is likely to become slow and sluggish over time. This can be extremely frustrating for users and will lead them to look elsewhere for the information or products they need. Website security is another important consideration. If your website is not regularly updated, it will be more vulnerable to security breaches and attacks. This could lead to your site being hacked or taken offline which affects your website traffic.

The performance of a website it’s influenced by many factors.

Let’s have a look at some:

The quality of the website built itself

If the website has been built with outdated technology or following poor programming standards, it will likely have a short lifespan and require more maintenance.

The number of plugins used

Every plugin added to a website increases its complexity and, as a consequence, the amount of maintenance required.

Hosting Company

The hosting company you’re using can play a significant role in how much maintenance your website will need. If you’re on a shared hosting plan, your website will be more vulnerable to attacks and will require more frequent updates.

Website downtime can cost you money

If your website is down, you could be losing out on potential customers and sales.

Regular WordPress Maintenance

By keeping on top of maintenance, you can help to prevent technical issues from arising in the first place. WordPress maintenance can also help to resolve any issues that do arise quickly and efficiently.

Over time, as there is new information being added to the website, new content, new plugins, comments, etc… All these might slow down the overall website performance, which includes loading speed.

Therefore, it’s always good to optimise your website database, get rid of unwanted plugins, delete all the spam comments, etc.. various tasks which should be included as part of a website maintenance service.

Website loading performance

4. Improves Your Website Security

Site security is a top priority for any business, large or small. Unfortunately, many companies don’t think about it until it’s too late. A hacked website can mean lost customers, data theft, and even legal trouble.

That’s why it’s important to have a regular website maintenance schedule that includes security updates that are essential for keeping your WordPress website safe from hackers and cybercriminals.

Cybercrime is on the rise, and businesses of all sizes are at risk. If you want to protect your website from hackers and cybercriminals, you need to take steps to secure your site.

The majority of WordPress websites get hacked due to outdated software. Basically, exactly what we’ve mentioned earlier in this article, people who build a website, and never touch it again. 

Also, according to WebARX, 98% of WordPress websites are vulnerable due to 3rd party plugins. So it’s not the WordPress itself that is at fault, it’s the nature of how WordPress was built to work, where you have the platform itself, plus different plugins giving you different features and functionality. And those different plugins are built by different companies.

Here are a few tips:

Use strong passwords

Make sure your passwords are strong and unique and don’t use the same password for multiple accounts.

Install the security plugin

Website security is always evolving, and new threats are constantly emerging. That’s why it’s important to install security plugins as soon as they’re released.

Use a web application firewall

A web application firewall (WAF) can help to protect your website from attacks.

Back up your website regularly

If your website is hacked, you’ll lose all of your data unless you have a backup. Make sure to back up your website regularly so you can restore it if necessary.

Monitor your website for security threats

Use security tools to monitor your website for threats and take action if any are found.


5. Protect Your Assets & Save Money

Website maintenance services are not only about keeping your website up-to-date, but also about protecting your investment. By regularly backing up your website, you can avoid costly downtime in the event of a server crash or other unforeseen problems.

Website backup is an essential part of any website maintenance plan.

Backing up your website typically helps you to stay ahead of:

Let’s put it this way: Worst comes to worst, something happens to your website, it gets hacked or human error (you delete something accidentally) and you don’t have a backup to restore it.

What then? Well. The way I see it:

  1. You just lost the money you invested initially in the website
  2. If you are an online store and your business heavily relies on online sales, imagine how much money you would be losing while the website it’s down?
  3. Now you probably have to hire another web design agency to build you a new website. 

I hope you see where I’m going with this.

protect your assets & save money

6. Staying In Google’s Good Graces

Google loves good websites because it wants to provide the best experience for its users. A website that is well-maintained and constantly updated with relevant content will rank higher in search results than a website that is neglected. By keeping your website up-to-date, you can ensure that Google will continue to show it as a top result.

Google is constantly changing their algorithms. If you want your website to maintain its high ranking in search results, you need to keep up with the latest changes. Website maintenance service includes keeping your content fresh and relevant, as well as ensuring that your website’s code is up-to-date.

Did you know that you can protect your website’s ranking by regularly updating it?

Website maintenance packages include keeping your content fresh and relevant, as well as ensuring that your website’s code is up-to-date. By regularly updating your website, you can avoid being penalized by Google.

So, what exactly are we talking about? Well, let’s have a look at a couple of points we’ve talked about in this article.

Good customer experience

Google wants its users to have a good user experience when they click on a website from search results. Therefore, the more time people spend on your website, the better.

Overall Website Maintenance

This goes hand in hand with user experience. If you have issues with your website, website traffic, outdated plugins causing some sort of problems on your website – all these will provide a bad user experience for the user, and Google and other search engines will notice that too.

Website Performance

Website Loading Speed it’s a HUUUGE ranking factor in Google


Make sure that your website does NOT get hacked, it protects your reputation in Google. If you do get hacked, Google will quickly notice that and will remove you.

Google rank top 1 pay monthly website peterborough

You Might Need Professional maintenance services

A professional can handle all of the website maintenance tasks and technical tasks involved in keeping your website up-to-date, including updating your content, backing up your website, and ensuring that your website’s code is compliant with the latest standards.

Website maintenance is an important part of any business’s online presence. By regularly updating your WordPress website, you can avoid lost customers, data theft, and even legal trouble. Protect your investment and save money by hiring professional web maintenance services.

Check our WordPress website maintenance packages

If you’re a business owner, you know that keeping your website up and running is essential to your success. That’s where our WordPress website maintenance plans come in! We offer a variety of options to fit your needs, so you can rest assured that your website is always taken care of.

What does a website maintenance package include?

Website maintenance services typically include website updates, security patches, security scans, backups, up-to-date content, checking eCommerce functionality and website statistics.

Website maintenance is important to keep your site running smoothly and prevent any potential downtime. Website downtime can cost you money in lost sales and customers. A website maintenance package often includes website updates, security patches, backups, and monitoring.

Website updates keep your site relevant and improve its ranking. Security patches help to protect your site from hackers and other cyber threats. Backups ensure that you can restore your site if it is ever lost or corrupted. Monitoring helps to identify any potential problems so they can be fixed before they cause any damage.

don't ignore website maintenance

So, what exactly does website maintenance involve? Let’s take a look at some of the most important tasks:

Updating your WordPress version and plugins:

As new versions of WordPress are released, it’s important to update your site. This helps keep your site secure and running smoothly. The same goes for your plugins – it’s important to keep them up-to-date as well.

Backing up your site:

Backups are crucial in case something goes wrong with your site. By having a backup, you can easily restore your site to its previous state.

Checking for broken links:

It’s important to regularly check for broken links on your site. This helps ensure that your visitors can access the content they’re looking for.

Monitoring your site’s performance:

It’s a good idea to keep an eye on your site’s performance. This includes things like uptime, page speed, and more. By monitoring your website’s performance, you can identify and fix any potential problems.

Additional website security

As part of our website maintenance routine, we have some security measures in place, firewalls, and also regular malware scans, just to make sure that your website is not hacked.

Other extras

This might vary based on who you choose as your maintenance company, however, we for example also provide as a package, at no extra cost:

  • Premium email delivery service – this is a solution we pay for, and offer it as a package, to make sure that the transactional emails sent from the website, e.g. contact form enquiries, definitely land in your inbox, so you don’t miss any.
  • Privacy Focused Website Analytics Tool (GDPR Compliant) – another paid tool which helps track website visitors, just so you can measure your marketing efforts, see how many visitors you had on your site, which pages they’ve been to, etc..
  • Premium website hosting service – choosing the right hosting company players a big role in the website’s performance. Whilst we don’t offer any hosting only packages, we have decided to include hosting as part of our WordPress maintenance packages, to ensure the websites get the resources they need in order to perform well.

Check our WordPress website maintenance packages here.

How much does website maintenance cost?

The website maintenance costs vary depending on the size and complexity of your website, as well as the frequency of updates. A small website might only need a few hours of maintenance per month, while a large e-commerce site could require several hours of work each day.

There are a number of factors that contribute to the cost of website maintenance services. The most significant factor is the number of pages on your website. The more pages you have, the more time it will take to keep them updated. Other maintenance costs include the frequency with which you need to update your content, the level of interactivity on your site, and the amount of customization you require. There are different website maintenance packages.

Check our website maintenance cost here.

website maintenance can help you save money


Website maintenance services are an important part of keeping your website running smoothly and looking great. By regularly maintaining your website, you can ensure that all of your content is up-to-date, your visitors have a positive experience, and your site remains secure.

Website maintenance includes tasks such as updating plugins, reviewing analytics, editing or deleting pages/posts, WordPress upgrades, and more. By staying on top of these tasks, you can keep your website looking its best and running smoothly. Website maintenance is important for all website owners, so be sure to set aside time each week or month to complete these tasks.

Many businesses don’t have the time or resources to maintain their own website. This is where a website maintenance plan can help. A web maintenance service can take care of all of the technical maintenance tasks involved in keeping your website up-to-date, including updating your content, backing up your website, and ensuring that your website’s security is up-to-date.

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