Why online directories are still an important part of local SEO

If you're a small business owner, you know that local SEO is important to your success. And while there are many things you can do to improve your ranking in Google Maps and local search results, online directories are still an important part of the mix. In this post, we'll explain why online directories are so important for local SEO, and we'll give you some tips on how to make the most of them. Keep reading to learn more!

Why are online directories so important for local SEO?

There are a few reasons why online directories are essential for local SEO.

First, online directories help Google and other search engines verify your business's NAP (name, address, and phone number). This is important because it helps ensure that your listing is accurate and up-to-date, which can improve your ranking in local search results.

In addition, online directories can also provide your business with valuable backlinks. Backlinks are basically links from other websites to your website. Google and other search engines view backlinks as a vote of confidence—the more backlinks you have, the higher you're likely to rank in search results. So, if you're looking to improve your local SEO, online directories can be a big help.

Finally, online directories give customers another way to find your business. And since most people use search engines like Google when they're looking for local businesses, it's important to make sure your business is listed in as many online directories as possible.

How can you make the most of online directories?

Now that you know why online directories are so important for local SEO, let's take a look at some tips on how to make the most of them.

1. Make sure your NAP is consistent across all online directories

2. Claim and fill out your business's listing on as many online directories as possible

3. Use keyword-rich descriptions

4. Add photos and videos

5. Encourage customer reviews

By following these tips, you can maximize the impact of online directories on your local SEO. So get started today and see the difference it makes for your business!

If you're not sure where to start, here is a list of 100 directories in UK.

Conclusion

Online directories are still an important part of local SEO. Even in the age of Google Business Profile and Facebook Pages, online directories can be powerful tools to help your business get found. By claiming and optimizing your listings, you can make sure that potential customers can find you when they’re looking for businesses like yours.

Need help getting started? Brilliant Digital is here to help. Our team of experts knows how to make the most of online directories and can get your business seen by more people in your area. Contact us today to learn more!