If you’re a small business owner, then you know that it takes a lot of hard work and dedication to making your business successful. And if you’re looking for ways to help your business grow, then local SEO is a strategy worth considering.
Local SEO is becoming increasingly important for businesses of all sizes. By optimizing your website and content for local search, you can improve your visibility and reach more potential customers.
In this blog post, we’ll discuss some tips for improving your local SEO ranking and attracting more potential customers. Keep reading to learn more!
What is local SEO and how does it work?
Local SEO is a branch of SEO (search engine optimisation) that focuses on optimizing your online presence to attract more customers from local search results.
If you own a business, chances are you want to be visible to people in your local area. That’s where local SEO comes in.
Local SEO is the process of optimizing your online presence to attract more customers from your specific geographic location. This can be done by claiming and optimising your business listings on directories like Google My Business, adding location-specific keywords to your website, and creating local landing pages, to make it easier for potential customers to find you online.
And best of all, local SEO is usually far less competitive than trying to rank for national keywords, so it’s a great way to get an edge on your local competition.
So, what can you do to improve your Local SEO? Here are a few tips:
Make sure your business is listed on Google Business Profile
When customers are looking for a new business, the first place they turn is Google. That’s why it’s so important to make sure you have a Google Business Profile, formerly known as Google My Business.
This service allows you to manage your business’s information across Google, including Search and Maps. Customers will be able to find your address, hours of operation, and even reviews. Best of all, having a Google Business Profile its free. So there’s no reason not to take advantage of this valuable service.
Create social media profiles for your business
If you own a business, one of the first things you should do is claim your social media profiles. This will help ensure that potential customers can find accurate information about your business when they search for it online. It will also help you take control of the conversation about your business on social media.
Once you have claimed your profiles, take some time to fill out all of the information and make sure it is accurate. Include your business hours, address, contact information, and anything else that would be useful for potential customers to know.
Claiming your business social media profile is a simple and effective way to improve your local SEO and make sure your customers can find the information they need about your business.
Build citations & keep NAP consistent
One of the most important aspects of local SEO is citations. A citation is simply a mention of your business name, address, and phone number (NAP) on another website.
Citations help local search engines like Google and Bing verify the accuracy of your NAP information, and they can also help potential customers find your business.
To maximise the benefits of citations, be sure to list your business in as many local directories as possible. By increasing your online visibility, you can attract more local customers and boost your bottom line.
If you’re not sure where to start, here is a list of 100 UK Directories.
It’s important to keep your NAP information consistent and accurate, therefore I highly recommend, whenever you sign up to various online directories, to keep a record of them. Save them in a spreadsheet together with the login details, just so in the future, should you ever change your business phone number or address, you can quickly go through all the directories you signed up previously and update all the information.
Have a mobile responsive website
As anyone who has ever tried to use a website on their mobile phone can attest, it is incredibly frustrating when a site is not optimised for mobile. Not only is it difficult to navigate, but it can also be slow and challenging to read.
For businesses, having a mobile responsive website is essential, especially if they want to rank well in local SEO searches.
Mobile users are more likely to be searching for local businesses, so it is important that those businesses have a site that is easy to use on a small screen.
In addition, Google has stated that they favour mobile responsive websites in their search results. For local businesses, then, having a mobile responsive website is not just a good idea – it is essential.
If you’re not sure if your website is mobile responsive, you can test it here.
Optimise your website for local search
When it comes to local SEO, keywords are key. In order to optimise your website for local search, be sure to include keywords related to your area in your content. This will help ensure that your website comes up in search results when people in your local area are searching for businesses like yours.
For example, if you’re a plumber in London, you could include the keyword “plumbing services London” on your website. This will help your website to come up in local search results when people are searching for plumbing services in London.
By including these keywords in your website content, you can make sure that potential customers in your area can find you when they’re searching for businesses like yours.
If you want to rank for multiple services and/or different locations, the best is to start creating multiple pages, each focusing on a specific service and location.
Write blog posts and articles
Another great way to optimise your website for local SEO is to write blog posts and articles. This will help you build authority and relevancy to the services that you’re offering.
By writing blog posts and articles about topics related to your business, you can show potential customers that you’re an expert in your field. This will help build trust and confidence, and it may even encourage them to use your services.
Check out our article on the benefits of blogging for business to learn more
In addition, by including local keywords in your blog posts and articles, you can help ensure that they come up in local search results. This will give you another opportunity to attract potential customers who are searching for businesses like yours.
If you need help coming up with ideas for blog posts or articles, try thinking about the questions that potential customers might have about your business. You could then write a post or article that answers those questions.
Another great way to come up with ideas is to look at what your competitors are writing about. This will give you an idea of the topics that are popular in your industry, and it can also help you to identify any gaps in their content.
Post regularly on all your business profiles
Local SEO, in fact, SEO in general, its all about sending the right signals to Google, that your business is active, and its relevant to the keywords people might be searching for.
One way of doing that is by posting regularly on your Google Business Profile & your other business social media profiles, e.g. Facebook, LinkedIn, etc..
Not only that this will help with the overall SEO, however, it might also help you attract some potential clients from social media.
This works great hand in hand with creating content on a regular basis, because once you’ve created a blog or an article, it’s time to promote it.
Get more reviews on Google & other platforms
Another factor that will help your ranking on Google, and again, SEO in general, is by getting more reviews from your past clients.
The good news is that this will also help you attract new business, as potential customers will see that you have a track record of satisfied clients.
The best way to get more reviews is to simply ask your past clients to leave a review for you on Google. You can also ask them to leave reviews on other platforms such as Yelp, Facebook, Trustpilot, etc..
Making it easy for them to leave a review will increase the chances of them actually taking the time to do it.
Once you have created your Google Business Profile, you should be able to find inside your dashboard, a link that you can just copy & paste and give to the clients.
Alternatively, you can find your business on Google Maps, and from there, you can click on Share, and copy the link that takes people directly to your business profile on Google. For example, here’s ours.
By getting more reviews, you can improve your local SEO and attract more potential customers to your business.
Another quick tip here, you can actually embed on your website a map of your Google Business Profile listing which will show your location together with some business details & reviews.
These are just some of the many different ways that you can improve your local SEO. By following these tips, you can give your business a significant advantage in the local search landscape.
If you need help with your local SEO, or if you have any questions about this article, please feel free to contact us. We would be happy to help you boost your business’s visibility in the local search results.