Frank Modern

Introduction

‍Frank Modern, a leading estate agency based in Peterborough, sought to elevate their online presence with a modern, user-friendly website that could streamline their property listings and client interactions. Our team was tasked with designing, building, and integrating a comprehensive website solution that not only reflected Frank Modern's brand ethos but also enhanced their operational efficiency through smart technology integration.

Website Design

‍The design phase began with a deep dive into Frank Modern's brand identity, target audience, and market positioning. Our goal was to create a visually appealing and intuitive website that would stand out in the competitive real estate market. We focused on a clean, modern aesthetic with easy navigation to ensure property listings were the centerpiece. High-quality images, interactive elements, and a cohesive color scheme were implemented to reflect the professionalism and modernity of the Frank Modern brand.

Website Development

‍The website was built on WordPress, a flexible and user-friendly content management system (CMS) that would allow Frank Modern's team to update content and listings with ease. Our developers customized a responsive theme that ensured the website performed flawlessly on all devices, from desktops to smartphones. Special attention was given to load times and SEO optimization, ensuring the site would rank well in search engine results, making it easier for potential clients to find Frank Modern online.

Website Training

‍Upon completion of the website, we conducted a comprehensive one-hour training session with the Frank Modern team. This session was designed to empower their staff with the knowledge and skills needed to manage the website effectively. We covered essential topics such as posting new listings, updating content, and general website maintenance, ensuring the team felt confident in their ability to keep the website current and engaging.

CRM Integration

‍A crucial component of this project was the integration of the website with StreetCRM, Frank Modern's chosen property CRM. This integration allows for seamless management of property listings, client inquiries, and data analytics directly from the website. It automates many of the previously manual processes, saving time and reducing errors. The integration ensures that property listings on the website are always up-to-date and that the team can efficiently manage client interactions and follow-ups.

Conclusion

‍The new website has transformed Frank Modern's online presence, providing them with a powerful tool to showcase their listings and engage with clients. The intuitive design, combined with the strategic integration of StreetCRM, has streamlined their operations and positioned Frank Modern as a forward-thinking leader in the Peterborough estate market. Our collaboration with Frank Modern demonstrates our commitment to delivering bespoke website solutions that not only meet but exceed our clients' expectations.