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James Green
Introduction
Nelson Green, a third-generation family business specializing in the sale and hire of quality used construction and agricultural machinery, needed a modern website to enhance their online presence. With over 70 years of experience, they sought a sleek and functional platform to showcase their extensive range of services and equipment to clients worldwide.
Mockup
Before starting development, we created a detailed mockup to plan the site’s layout, flow, and visual tone. This stage helped us reimagine Nelson Green’s digital presence from the ground up—focusing on usability, product visibility, and trust. The mockup covered key areas such as machinery categories, featured listings, and service offerings, ensuring everything was easy to navigate and visually engaging. This step allowed us to collaborate closely with the client and refine the structure before moving into the Webflow build.
Website Design
We started by designing a modern, slick website in Figma that reflected Nelson Green’s legacy and professionalism. The design emphasized intuitive navigation, ensuring users could easily explore their machinery, services, and contact options. After receiving approval, we moved forward with the development phase.
Development on Webflow
The website was built using Webflow, allowing us to create a fully responsive and custom site. We incorporated smooth interactions and animations to enhance user engagement, bringing key sections to life and improving the overall browsing experience.
Content Management System (CMS)
To support Nelson Green’s operations, we implemented a CMS that allows them to efficiently manage and update their machinery and equipment listings. This system ensures they can keep their stock up-to-date and informative for potential clients.
Conclusion
Our work with Nelson Green resulted in a modern, visually engaging website that aligns with their rich history and dedication to quality. The new platform not only supports their business operations but also positions them for continued success in a competitive market.
Before and After
What wasn’t working before:
- Outdated design with a dated visual style and clunky interface
- Poor use of spacing and overwhelming layout
- Limited content hierarchy and no clear user journey
- Difficult to browse machinery or understand available services
- Didn’t reflect the scale or professionalism of the business
What we improved:
- Clean, modern layout with strong branding and structure
- Clear category blocks and featured listings for product visibility
- Dedicated service sections with visual support and concise copy
- Polished, mobile-friendly interface for all user types
- A professional platform that builds trust and drives enquiries
Conclusion
Our work with Nelson Green resulted in a modern, visually engaging website that aligns with their rich history and dedication to quality. The new platform not only supports their business operations but also positions them for continued success in a competitive market.
Before
After
Before
After
