MDS Electrical
MDS Electrical, a premier electrician service in Peterborough, UK, was looking for a professional website for electricians and began searching for a web design agency in Peterborough. They approached us to enhance their online presence with a custom-designed WordPress website, featuring integrated email and newsletter capabilities. The project also included CMS functionality for blog posts, comprehensive training, and ongoing website maintenance—setting MDS Electrical up as a digital leader in their field.
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Introduction
Based in Peterborough, UK, MDS Electrical is a reputable and trusted electrician service, known for providing a wide array of electrical services to homeowners, local businesses, and both domestic and commercial landlords. To further their reach and streamline client engagement, MDS Electrical approached us to not only create a robust online presence through a new website but also to ensure its ongoing effectiveness and relevance through continuous maintenance and content management capabilities.
Website Design
Our initial step in the project for MDS Electrical was to create a website design that accurately reflects the company's professionalism and wide range of services. The goal of the design phase was to achieve a clean, user-friendly interface that facilitates easy navigation for users of all types.
Website Development
For the development phase, we chose WordPress for its flexibility and ease of use, allowing MDS Electrical to effectively manage their website content. The robustness of this platform ensured that the website was responsive, secure, and scalable, ready to accommodate future growth and additional features.
Email and Newsletter Integration
To enhance MDS Electrical's communication with their clientele, we integrated email sign-up forms and newsletter functionalities directly into the website. This integration facilitates an ongoing dialogue with customers, offering them updates, news, and valuable insights directly into their inboxes, thereby fostering stronger relationships and enhancing customer loyalty.
Ongoing Website Maintenance
Recognizing the importance of keeping their website up-to-date and secure, MDS Electrical chose us for their ongoing website maintenance. This commitment involves regular updates to the website's core, themes, and plugins, along with continuous security monitoring to protect against potential vulnerabilities. Our maintenance service ensures that the website remains efficient, effective, and reflective of MDS Electrical's high standards of service.
CMS and Blogging Capability
An essential feature of the new website is its Content Management System (CMS) capability, specifically tailored for easy uploading of blog posts. This feature empowers MDS Electrical to share their expertise, offer electrical safety tips, and post updates on industry trends, directly contributing to their position as thought leaders in the electrical services sector.
Comprehensive Website Training
To conclude the project, we provided an hour of detailed website training, covering all aspects of site management, including content updates, blog post creation, and newsletter management. This training was designed to ensure that the MDS Electrical team could effectively use the website's features, keeping the site dynamic and engaging for visitors.
Conclusion
The collaboration with MDS Electrical has resulted in a dynamic website that not only serves as a digital showcase of their services but also as a platform for ongoing customer engagement through informative content and updates. Our ongoing maintenance and the added functionality of the CMS for blogging have positioned MDS Electrical as a forward-thinking, customer-focused service provider in the electrical industry.
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Let's work together!
From building and managing websites, to helping you grow your business through through various digital marketing channels, we're here to support you on your digital journey. Contact us today to learn more.
