How Google Ads Can Help You Reach Your Business Goals
Partnering with us for Google Ads management offers a range of valuable benefits, including:
If you’d like to learn more about our Google Ads management services in Boston, get in touch today — we’re happy to answer any questions and discuss how we can help your business grow.
Search Network Ads
The most popular type of Google Ads campaign for local businesses is Search Network Ads. These ads appear directly on Google’s search results pages when someone types in a relevant keyword or phrase.
For example, if you run a florist shop in Boston and someone searches for “florist in Boston Lincolnshire,” your ad can show up right at the top of the search results — exactly when potential customers are looking.

Google Display Ads
Another common type of Google Ads campaign is the Google Display Network (GDN). These visual or text-based ads appear on a wide range of websites that are part of Google’s Display Network.
For instance, if you run a catering business in Boston and someone is browsing an article about event planning on a GDN website, your ad could appear alongside that content — helping you reach potential customers even before they start searching.

Google Shopping Ads
The third type of Google Ads campaign is Google Shopping Ads, ideal for businesses selling physical products. These ads appear directly on the search results page when someone searches for an item you sell.
For example, if you own a toy shop in Boston and run Shopping Ads, your product could show up with an image, price, and store name when someone searches for that item — making it easy for local shoppers to find and buy from you.

Remarketing Ads
The fourth type of Google Ads campaign is Remarketing Ads. These ads — in either visual or text format — are shown to people who have previously visited your website, helping you stay top-of-mind.
For instance, if someone visits your pet supply store in Boston but doesn’t make a purchase, a remarketing ad can appear as they browse other websites — encouraging them to return and complete their order.

Keyword research
We conduct in-depth keyword research to identify the most effective terms for your PPC campaign.
Negative keywords
We also pinpoint negative keywords to prevent your ads from showing on irrelevant searches, helping you make the most of your budget.
Ad copywriting
We’ll craft compelling, click-worthy ad copy designed to grab attention and drive results.
Campaign Set-Up
We’ll set up your campaign properly from day one, making sure it targets the right audience for maximum impact.
Conversion Tracking set-up
We’ll implement conversion tracking to measure campaign performance and make smart, data-driven optimisations.
Campaign Monitoring
We’ll actively monitor your campaign and make ongoing adjustments to keep it performing at its highest potential.
Campaign optimisation
We’ll continuously monitor and optimise your campaign to maximise results and ensure consistent performance.
Reporting
We’ll deliver regular performance reports, giving you clear insights into your campaign’s results and opportunities for improvement.
If you’re interested in learning more about our Google Ads management services in Boston, Lincolnshire, feel free to get in touch today. We’re always happy to answer your questions and explore how we can help your business grow.